Inbound marketing is hot. Hubspot reports that a full sixty percent of companies will execute inbound marketing programs this year.
Still, several years after the term was coined, persistent – sometime pernicious – myths about inbound live on.
Here are 5 common myths about inbound marketing:
Myth 1: Inbound marketing is cheap
Inbound marketing depends on content. It is the gas for the car. Problem is, many people feel that creating good content is somehow cheaper than purchasing airtime or buying a billboard. Balderdash!
If you do inbound, you’re a media company. It is that simple. Do you think it is cheap for media companies like Fox or NBC to produce content? Didn’t think so.
Myth 2: Inbound marketing is just another marketing tactic
Inbound is a strategy. It is comprised of many different channels – from SEO, to social, to email marketing and more. It requires high end content, and that other constituent parts be mixed in right proportions to achieve best results.
Myth 3: Hiring an inbound agency is expensive
Compare the cost of hiring one marketing employee who needs months of training and a benefits package with hiring a team of expert marketing professionals with years of combined experience. The $3500 – $5000 a month for an inbound agency quickly becomes more cost-effective.
Myth 4: Inbound marketing only works for a small percentage of businesses
The reality is that inbound marketing works across numerous markets, industries and domains, whether B2B or B2C. Inbound is about getting target buyer personas what they need and love. What company doesn’t want to do that?
Myth 5: Blogging, the cornerstone of inbound, is only useful for SEO
There is no doubt that blogging is useful for SEO. However, research from Hubspot found companies that blog get 55% more traffic and 70% more leads than those who don’t. The same data showed that 57% of companies have acquired a customer through their blog. A whopping 65% of daily internet users read blogs and 46% of daily internet users read more than one blog per day. Blogs, in other words, are important proof points and should be lead generation machines.