Ask the experts and they’ll tell you that if you want to improve your business blog, you gotta regularly power it with high-quality content.
While none of the tips below are intended as replacement for a consistent flow of engaging, relevant and informative content, they can help you improve the performance of your blog (and without you actually blogging – YAAY!).
1. Invite guest bloggers
Too hectic to blog? Instead of writing content yourself, invite bloggers from other sites to post on your blog. Soliciting content from others has three benefits: one, you can populate your blog with content without cranking it yourself; two, some of the guest blogger’s authority gets transferred to your blog; three if the guest blogger shares the link of the blog post with their readers, your blog is also exposed to a new audience.
2. Increase your followers
Size matters. If you put effort and money into increasing your email subscribers, following on social networks, etc your content will go further. Buy some Facebook ads and see how they work. Try out a promoted tweets. Run a contest to boost your email database. Increasing your audience will help your traffic and leads.
3. Optimize previous posts
As you add more posts to your blog there’s a tendency to forget older ones. Don’t consign your old posts to the geriatric facility! They deserve to see the light of day. Instead of creating new posts all the time, update the old posts to make them relevant to the audience. The old posts still have organic value for your website – each post has a unique index in the SERP and could drive more organic value if the title of the post is optimized for SEO.
4. Optimize the CTAs (Calls-to-Action)
The purpose of a blog is not just to share information but to drive traffic that converts into leads. That’s why it’s important to add CTAs in every blog post. Any time you spend on optimizing your CTAs will be a worth the investment. Set up A/B testing and experiment with colors, layout, and copy of the CTA, and test to see which combination drives maximum impact.
5. Conduct a comprehensive topic analysis
A topic analysis will tell you what your reader wants to read about. To conduct a topic analysis, sort all blog posts under different categories and then check analytics to identify which category has generated the maximum response.