I started kitesurfing right around the time we became a Hubspot partner to help manage the inbound marketing side of our business. Both decisions – upping the inbound ante, and learning to kitesurf – have proven to be great thus far. There are many similarities between inbound marketing and kitesurfing….
Everyday countless new products and services are conceived. Most don’t see the light of day as they are not properly brought to market. Since you don’t want that to happen, here are 7 steps to launching a new product: 1. Study your competition Start by taking note of your competitors….
Ever land on a landing page that only made you want to fly away? Most of us have. Landing pages are a critical part of any inbound marketing effort and lead generation. Here are some tips on how to create landing pages that convert: 1. It’s all about the CTA:…
Are your contacts sitting dormant in your database or are they going along with the flow? If you don’t use email workflows, chances are that you are losing out on some great opportunities to leverage, engage, and reach out to your contacts. What is an email workflow? An email workflow…
So many blogs. So many businesses blogging. So many crappy business blog posts that do nothing for the bottom line. Too many CEOs freaking out at marketers about wasted cash. Let’s end the unnecessary carnage. Here are 8 surefire ways to fuck up a business blog post: Write the post…
The Internet has made marketing more measurable than ever before. This means marketers – long viewed as wishy-washy creative types – need to be fluent in metrics to garner credibility with the C-Suite. Here are 4 metrics that your CEO will care about (and that you should know). 1. Customer…
Twitter can be a boon for B2B companies. If you haven’t done so already, you might at least consider including Twitter in your B2B inbound marketing strategy because of it’s huge upside. Here’s why Twitter’s worth a look: 1. Lead generation: A Mediabistro study recently found that Twitter is the…
(image via Hubspot.com) We’ve been a Hubspot partner for around 2 months now. I can honestly say everyone at Proper Propaganda is thrilled about this fact. If you’ve heard about inbound marketing, you’ve probably come across Hubspot. They’re the widely acknowledged leader in the space. Though they sell software, they’re…
Your B2B company’s website had better be good. Recently, you may recall, we told you that “67% of the typical ‘B2B buyer’s journey’ is now done digitally.” Is your site slick enough to compete? Here are 10 questions you need to consider in order to optimize your B2B company’s website:…
Pinterest is about more than nice pictures from grandma’s knitting circle. Brands can use Pinterest to increase website traffic, generate leads and increase awareness. Time Magazine named Pinterest one of the top 50 websites for 2011. Today, Pinterest is the fourth largest traffic driver in the world. Pinterest enables users…