A company blog should be the fulcrum of an inbound marketing strategy – it’s the pivot point, what everything else relies on. The blog is where your B2B company should be most active. Here are 8 ways to improve your B2B company’s blog: 1. Editorial calendar: This is where you…
Recently, we wrote a post about common mistakes B2B companies make on social media. No doubt, social media for B2B can be tricky. However, since the channel – and B2B adoption of social media – has matured, best practices have emerged Here are 6 keys for successful B2B social media…
B2B companies are harnessing the full power of inbound marketing. We found these stats on Social Media Today, in a much longer piece, and had to share them. If you work for a B2B company that’s still resisting inbound marketing, or all things digital, it is time to get with…
B2B companies are kicking ass at social media. Still, because B2B adoption of the channel was generally slower than for B2C firms, many B2B companies make avoidable mistakes on social media platforms. Let’s be honest, possible social media pitfalls are everywhere, and your company could be doing more damage to…
There are many misconceptions about the value of social media marketing for B2B companies. Convincing management that investing in social media is a good business decision is sometimes difficult. Are your bosses still on the fence about the importance of social media for your company? Say, you’ve just been asked…
Blogging is a cornerstone of inbound marketing. The content on your blog can cement or mar your reputation, so the stakes are high. While the desire to hit the submit button immediately after drafting a post is often strong – particularly when you are trying to meet a tight…
(image via inhabitat.com) Can manufacturing companies benefit from social media? Not long ago, many thought there was no point for them to have a presence on platforms like Google+, Facebook or Twitter. Some manufacturers (and marketers) claimed this was because they weren’t “dynamic” or “sexy” companies. Whatever the hell that…
(image via drmg.ca) On May 29, Google rattled the brains of marketers everywhere when they announced a new tabbed inbox for Gmail. The new setup, for those not using Gmail, has up to five separate tabs to group emails: three main ones – Primary, Social and Promotions – and two…
(Image via creativehomeidea.com) If you don’t have some sort of online newsroom on your website several things are likely occurring: You’re losing out on media coverage. The media that cover you are making more mistakes than they would if you had an online newsroom. Cool elements of your story are…
Wondering why your business’ Facebook page is getting limited love? It just might be getting eaten by EdgeRank. No, not a mythical beast, but an algorithm. Follow me for a sec. The first thing people see when they log into Facebook is the news feed. Each post is a potential…