PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
In June 2013, Twitter announced plans to launch an experimental retargeting program. Moving forward with the idea, the social media site has launched a new advertising platform ‘Tailored Audiences’ that allows businesses to target ads on Twitter at users who have also visited their websites. Facebook, too, has tasted success…
According to a report by Starcom MediaVest Group and Mashwork, social media is playing a key role in IT purchases. The study, ‘B2B Technology Decision Journey,’ analyses social media conversations among 500 business and IT decision-makers. The study segmented various stages of the technology-purchase cycle from awareness to post-purchase and…
A silo stands alone and is used to deliver a specific task. In business and marketing, “silo” usually has a negative connotation in that it suggests a lack of integration. Silos can create split personalities – which, goes the logic, no brand can afford. However, neat and crisp as it…
A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is relatively incipient, it has taken strides to success. Listed here…
Lead generation IS the game. Not likes, not retweets, not stroked egos. So, where are things at with B2B marketers and the quest to generate leads? Let ‘s have a look. A survey conducted by IDG’s B2B Technology Marketing Community on LinkedIn identified the following interesting facts about lead generation….
According to AdAge Mobile Fact Pack, mobile advertising grew over 75% in 2013. Mobile marketing is no longer just another emerging channel – along with social media, it has now become integral to every online marketer’s strategy. The rise of mobile marketing can be attributed to several factors, not least…
As a B2B marketer you shouldn’t ignore Google Hangouts. Doing so means you’re likely losing out on valuable opportunities to connect with clients and prospects. Here are just some of the benefits of Google Hangouts. Fresh content: Hangouts provide content that can be repurposed. Recordings can be synced to Youtube…
B2B firms have embraced content marketing big time in 2013 A report by MarketingProfs and the Content Marketing Institute highlights some important findings: Nearly 93% of B2B marketers have incorporated content marketing into their overall marketing strategy. About 73% of these firms confirmed that they were creating more content today…
Twitter can be a boon for your B2B firm’s inbound efforts. You can use the service to attract prospects, generate leads, and provide customer care. Here are 4 Twitter must dos for B2B firms: 1. Engage in Twitter chats Participate in relevant chats hosted by industry experts and note the…
Case studies are essential to inbound marketing, especially for B2B firms. A case story is like a detective story. You have to keep readers hooked as the plot develops and then wow them with a solution. This being said, a good case study is more than just a description with…
