PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
Content is the key driver to any business blog. However, apart from adding high quality blog content regularly, there are things you can do to improve your blogging efforts. Here are 6 (easy) things you can do to make your improve your business blog: 1. Invite guest bloggers Instead of…
When readers arrive at your website, they should instantly understand what your business is about. Home pages tend to get the majority of traffic and if yours lacks the basics, you will lose out on business. Here are 5 critical elements of Home pages: 1. Benefits Your content should…
Are you, like the folks pictured above, a debutante? Maybe not, but if your business doesn’t have a Facebook page creating one can seem complicated But it’s a good idea. By creating a Facebook business page, you can grow your business, build a community for your offerings, strengthen your brand,…
James Joyce would have sucked at writing web copy. So, too, old Fyodor Dostoyevsky. Ernie Hemingway, however, would have thrived in a modern day content marketing farm. But aren’t Joyce and Dostoyevsky gods of literature?? Indeed, but writing for the web is about producing easy to digest, scannable content. Not…
Here’s today’s obvious statement: marketing – whether inbound or outbound – is executed by human beings. Thing is, the talkosphere tends to sometimes downplay the human element, as if to suggest systems and tools are all that’s required to become the next Apple. The people you task with inbound marketing…
Email campaigns are an essential part of the inbound marketing process. Email, despite what the social media ninjas say, is far from dead. It remains the primary means of nurturing leads. You need to get to it right. Here, then, are 6 email marketing tips: Create attention-grabbing subject lines Your…
SEO, or search engine optimization, is an integral tool of inbound marketing. However, in most instances, discussions focus on optimizing web site copy/keywords. Fact is, well optimized images can also drive traffic. The following facts highlight the importance of images: 100bn images are made available online each year. 100m digital…
In prehistoric times, we wanted to eat, so a nice big woolly mammoth was the hot item. In Roman times, we yearned to be citizens of Rome, so good seats at a Coliseum orgy were highly prized. In the digital universe, we want to get found, so the first page…
Blogging is the cornerstone of any inbound marketing strategy. It is the vehicle by which you can help prospects, show the world your big brain and rank on search engines. It takes a tonne of work to blog regularly and build readership. One great way to accomplish the latter is…
Salespeople sometimes love to hate inbound marketers. They say we generate too many bogus leads. So, how to sort through the riff raff and get down to buyers who actually want to BUY. Believe it or not, the process involves breaking some traditional rules so that both the marketers and…
