PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
Content marketing is all the rage these days. Alas, so many companies fail miserably at it and end up flushing mucho dinero down the toilet. This risks giving content marketing a bad name. Here, in no particular order, are 34 reasons content marketing campaigns fail: Content is designed without specific…
Blog content makes excellent social media fodder and is easily discoverable by search engines. This is why blogging plays a critical role in generating leads. What you don’t often hear from inbound marketers is that there’s more to it. Blogging can – and should – be part of the lead…
What’s a lead? Online people become leads when they download an ebook, complete an online survey, request a demo, or via a number of other actions. You probably knew that. You may be less aware that Facebook can be an effective channel to generate leads. Here are 3 easy ways…
Last month, Facebook changed its promotion and contest guidelines, making it easier for businesses and brands to hold contests. Gone are the days of strict rules and third-party apps. If you’re a small business owner, rejoice! Here are 8 questions to ask before your brand runs a contest on Facebook:…
Call-to-actions (CTAs) are one of the most important inbound marketing tools as they get people into, and down, the sales funnel. However, not all CTAs are created equal. Listed below are some do’s and don’ts for compelling call-to-actions. The do’s for compelling call-to-action: Use strong verbs that urge the reader…
So much social media advice. So many social media experts. Figuring out who to listen to can be hard on the head. Listed below are 6 social media tips that you should ignore: 1. You need to be present on all social networks If you have limited resources, don’t spread…
Inbound marketing requires heavy time and cash inputs. Thankfully, there are a number of superb tools that help any organization pursuing inbound manage resource allocation and optimize the process. Here are 6 tools every inbound marketer should use: 1) Hubspot: We’re a Hubspot partner and I can’t say enough about…
We just redesigned our website. First time in 3 years and, boy, were we due. Glad it is over though, as the process takes frikkin long (always longer than it should, in my experience), and I find it taxing. Bottom line: redesigning a website is an expensive effort and should…
Houston, we have a problem. Inbound Marketing has become an essential for many businesses, but creating exceptional content that fuels the process takes a lot of time. It’s daunting, so a lot of organizations start and then give up a few months down the road. Here are 6 time saving…
Inbound marketing is hot. Hubspot reports that a full sixty percent of companies will execute inbound marketing programs this year. Still, several years after the term was coined, persistent – sometime pernicious – myths about inbound live on. Here are 5 common myths about inbound marketing: Myth 1: Inbound marketing…
