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CASE STUDY

Media Relations for a Crowdfunding Campaign

Mosaic Manufacturing

Mosaic Manufacturing, who graduated from famed startup accelerator FounderFuel, had a bold goal: democratize 3D printing without creating a 3D printer.

Mission

Knowing the central role earned media coverage plays in determining the success of crowdfunding campaigns, Mosaic contracted us to run the PR surrounding the Kickstarter effort for their flagship product “The Palette”. Our targets were big tech publications, mainstream media and outlets focused on 3D printing. Mosaic hoped to raise $75k over 30 days.

Tactics

After extensive research into which media were most likely to provide highest impact, we created a short list for pre launch demos. The roadshow took place in New York, Montreal and Toronto, with the biggest tech media outlets in the world.

Results

Due in part to significant media coverage at the start of the campaign Mosaic raised over $100k in under 24 hours, smashing its goal. In the end the campaign generated over $230k in funds – more than 3 times its objective.


We generated over 45 total media placements for Mosaic over the course of the campaign. These appeared in the world’s biggest tech outlets including Engadget, Gizmodo, Wired, PC Magazine, and Business Insider. TechCrunch called the product “Ingenious”. Mainstream and 3D printing outlets such as Reuters, 3Dprint.com and Discovery Channel ran feature pieces on the technology. We also delivered significant coverage in French, including in La Presse, Les Affaires, Journal de Montreal and on Canoe. 

Sample
media
coverage

Mosaic Offers Color 3D Printing Using An Ingenious Automatic Mixing System

Tech Crunch. May 11/15

This Box Turns Any 3D Printer Into A Multi-Color, Multi-Material Marvel

Gizmodo. April 21/15

The Palette brings multiple colors to your 3D printer

Engadget . April 21/15

Digit@l – 3D Printer Demo

Discovery Channel. April 30/15

Mosaic Manufacturing Launches The Palette — Turn Any 3D Printer into a Multi-Color, Multi-Material Machine

3Dprint.com. April 21/15

3D Print Multi-Colored Creations With Palette

PC Magazine. April 22/15

“Without the Proper Propaganda team our Kickstarter campaign would not have had the impact it did. Proper Propaganda got us covered by our top target editorials, and were an absolute pleasure to work with. They’re our first call when we need PR coverage, as they get the job done.”

– Chris Labelle, Co-Founder

CONTACT

Interested in talking about how we can spread your propaganda far and wide? We’d love to help you alter the existing order, defeat the armies of darkness and foment revolution.

Email us at info@properpropaganda.net
You can also call us at

MONTREAL

(514) 605 9255

VANCOUVER

(778) 858 2595

TEL AVIV

52-4375188