The timeless and quirky nature of the app-controlled paper airplanes proved to be compelling and media relevant, regardless of the time of year.
In 7 months we generated over 123 total media placements. These came in monster sized tech outlets like Engadget, Digital Trends and BGR. We also secured placements in important media in other categories including AdWeek, National Geographic, USA Today and Popular Mechanics.
The video centric outlets, who have become a critical segment for consumer technology products in the last two years, responded very favorably to PowerUp. We secured placements in LADBible and the Daily Dot which resulted in over 1.7M and 2.6M views, respectively, and drove significant sales.
There is a lot of cynicism surrounding crowdfunding as a result of many pie-in-the-sky projects that were unable to deliver on their promises. With humble roots and a great idea, POWERUP is a testament to the power of the Kickstarter platform to help bring creative projects to life. The key factors in taking a company from the Kickstarter stage to being a real brand with a retail presence are marketing and PR. We’re glad to have helped POWERUP at a critical stage in its development.