New = good.
Strange statement from us, since at this agency we are a gang of sentimental bastards.
“New = good in an SEO context”, is how the above should read.
Every time you add new content to your blog, a new URL is born. Mazel Tov!Every new URL presents new opportunity for your website to be ranked by search engines.
Blogging is a powerful medium to ensure higher ranking for your website and promote your brand to your target audience.
Here are some tips that can help you dominate organic search results by blogging.
Add unique content
Ideally the content you create is unique. Since very little in this world is truly unique, try to operate under the rubric of “putting your stamp on things.” Duplicate content is ignored by search engines. Sure, you will probably have to blog about the same topic from time to time, but giving different perspectives to the same topic does not mean duplicate content. On the contrary, it is good for search engine rankings as examining important topics from different angles allows you to target and include a wide range of long tail search terms. The more ways you can address a topic the more you will show up in highly targeted search traffic.
Optimize your blog for keywords
While writing a blog, make sure to use keywords that you wish to rank for, especially in blog titles, headlines and in the body content, but without overstuffing. The purpose of the search engine spiders is to serve readers with the content they are looking for. She who satisfies readers wins and he who writes for machines loses! In fact, Google’s latest algorithm, Hummingbird better aligns with topics and not keywords.
Include authorship information
When posting a blog, use Google+ Authorship tag (rel=”author”). Posts with authorship information benefit from better click through rates.
Design a search engine friendly interface
Contrary to popular belief, search engine algorithms can actually detect if the blog provides a good user experience. Solid blog design allows the spiders to navigate around a page and find information their users are looking for. Design your blog so that search engine spiders can immediately identify the title, author, and publish date. Also, your blog should have a responsive design, which means that it should be visible and readable in all formats: laptop, mobiles and tablets.
Good luck!