I was honoured when McGill University asked me to teach a course on social media and community management this summer. It has been fascinating to go through the process of designing a course. Though highly time consuming I’ve had a rewarding enterprise, during which I’ve learned a tonne of things that I’ll apply to client work.
There are, obviously, a lot of great resources out there and superb opportunities for learning. The difficulty is in sifting through the mountain of info.
I’ve been fortunate in that a number of people in my network will be appearing as guest speakers. That, combined with the real world experience gained at this agency, should give the students a very “real world” perspective on social media at a strategic level.
For now, I thought I’d post the syllabus.