During the summer, I work on events a lot. Similar to war, event PR is super fluid. You need a plan at the outset, but once battle begins you must be flexible to win the day. Knowing who and what you’re dealing with are critical to success. In the interest of…
In marketing and PR we spend a lot of time trying to come up with “original” and/or “great” ideas. The quest for these Holy Grails is especially prevalent on the creative side, but also permeates other less artistic subfields of our little world. “Original” and/or “great” are pretty tough. Sometimes they happen….
The Battle of Crecy, in 1346, pitted the English against the French . It was a rout of epic proportions. Edward III’s force crushed the mighty French knights of Philip of France, in the process killing nearly a third of the French nobility. Crecy was a watershed in the truest…
Last week, I wrote a list post on 8 things social media can’t do. In order to provide yin to the yang, here are 8 things social media can do: Make a snake internet famous Provide firms with new platforms to broadcast their crap at people Take our already meagre attention spans and reduce them to levels…
You knew it would eventually happen. The crazy expectations marketers had re social media were bound to wane as the channel matured. Thankfully they have, according to this survey by IBM. But for those who still think social media is the second coming of some saviour, here’s a list of 8 things…
My team just finished hiring summer interns. The internshhip program has been amazing for us. Several interns have become full-time staff and it’s been a great way for Coordinator-level people to learn about management. If you’re a recent grad or someone who’s been lucky enough to land an internship in a PR shop this…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
As a profession, it is incumbent upon us to educate people on what we can do for organizations. Specifically, this means explaining how our work benefits bottom line goals. Part of this is showing and telling people what PR is and isn’t. I’ll begin today with a quick checklist of what…
Don’t let the title of this post fool you. I am not gonna hate on the press release. I think it has utility and is still an important arrow in the quiver of PR peeps (especially when multimedia content is included a la SMR or Multimedia Press Release). That said,…
As you might have noticed, I’ve been away. While I get my head back together you should check this guest post out from Justin Goldsborough. By day, he works at Fleishman-Hilliard on social media and comms. He also runs #pr20chat a Twitter chat consistently recognized as being one of the…