I am always amazed at the power of a fedora hat to make women sexier. I cannot explain why I feel this way, but there’s no doubt that tiny details can really accentuate appeal. This is especially true in the world of media relations. When you pitch someone a story idea,…
I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: ‘S’ is for “so so.” At most, this is the quality of advice you will get from the guru if you hire her/him….
I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…
Having trouble pitching stories to media? Maybe you are God’s gift to pitching… Either way you should watch this from the Associated Press. [youtube]Vut4gPPzEac[/youtube]
I work in PR for a medium sized firm. I also recently opened a small retail business with my girl. It has been a month and we have had success with our PR campaign. I thought it might be useful to share info about what we’ve done and why. Hopefully…
Maybe there’s a few other reasons but this explains a lot… Click here if you cannot see this video. [youtube]ugX4HRJQD1Y[/youtube]
Picture it… Your firm is in crisis. It has caused a major environmental catastrophe. Everyone is out for blood. Your CEO, rather than get down and dirty, decides to go…wait for it…yachting. Yup, just a day in the life of BP! They don’t, if memory serves, do much yachting in…
Ever wonder if your crisis communications program is failing? Here are a few signs that it is A smarmy bastard opens a fake Twitter account using your firm’s name and logo. Because this smarmy bastard is extraordinarily hilarious, said Twitter account quickly gains over 61 000 followers. That’s more than most social…
A number of things distinguish Flakians from their close cousin, Homo Journalisticus. Undoubtedly one of the biggest revolves around moolah. Homo Journalisticus usually engages in some kind of unpaid internship prior to actually entering the profession (note – in some cultures unpaid internships are also called “indentured servitude” or “slavery”)….
Check out this stunt by a UK-based outdoor clothing company called Finisterre. What I like: It could not have cost that much, is fun and clearly noteworthy. The tag line at the end of the video is perfect. Of course, the proof is in the view-based pudding. Over 275 000…