I like this post that ran on Copyblogger and in PR Daily about creativity. Maybe I should have just left a comment. But the post, which outlines creativity killers, missed a key insight. Specifically, that creativity is near impossible when you are tired or have been working longer/harder than usual for a sustained…
An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂 How nice for Cebu and Lady Gaga (the latter of whom does not need more press) Amazing, too, how people are already flipping out calling this sexist. Ridiculous! Click here if you…
I was fortunate to participate in a PR Daily webinar last week on the usage of Flip cams in external and internal communications. Mark Ragan, CEO of Ragan Communications, made an incredibly interesting point in his presentation. He talked about “Communitainment” as one of the keys to success in online…
Swiss watch maker Hublot recently had brand ambassador Usain Bolt compete against 10 kids in a charity event. The event raised 100,000 US Dollars for the foundation bearing Bolt’s name. The Foundation focuses on education, health and development campaigns in Jamaica. Of course, the kids beat the fastest man on…
I was around when Ghostbusters came out. This might be better then the original. If you’re into guerrilla marketing you might say “I wish I’d thought of this,” at the end of the video! Fun, so creative, and amazing choice of venue (it was a location in the orig movie)….
I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There’s…
Check out this stunt by a UK-based outdoor clothing company called Finisterre. What I like: It could not have cost that much, is fun and clearly noteworthy. The tag line at the end of the video is perfect. Of course, the proof is in the view-based pudding. Over 275 000…
Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] The Good: This could not have cost a lot of money The initiative…
Hat tip to the talented Sarah McConnell of Environics PR for sharing this. ————————————————————————————————————————————– You should check out this great stunt by Canada’s National Ballet School: [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/VAIzXPqwcag&hl=en_US&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] Though I am more or less done with flashmobs…
This is me examining my 9 to 5 work. It’s not a shill-fest. Nor does it represent the views of my firm or my clients. This is just me talking, got it? My hope is that this little dissection will help you with your guerrilla marketing initiatives. My group did…