The world is currently racked by tragedy. It’s everywhere. In times like these, there’s a perfectly natural tendency for those in PR to think that softer story pitches, unrelated to ongoing tragedy, are a waste of time. You might hear someone say, “The media don’t wanna hear about Good News…
You’ve seen this before: A pretty woman is walking on the street/sitting in a coffee shop/doing something in public where there are men. Invariably, some strange man or collection of men walk up to her and profess their love/tell her she is gorgeous/ask her on a date. None of them get…
I enjoy my job. Over the years, one of the best parts has been meeting a myriad of talented, thoughtful, professional journalists. The great ones are passionate people with an eye for detail and the ability to learn new things quickly. That said, in a general sense, there’s a few…
Whatever you think about old media or the death of print, op ed texts under a client’s byline have value if done right. There’s little doubt that they’re a great way to position a person/firm as a thought leader. It had been awhile since I’d done this, but I just got done writing something for a…
In the summer months, my day job is mostly event PR – specifically, charity runs, walks and rides. It is rewarding, largely because it presents unique challenges. If you’ve ever pitched media stories about covering charity events (the event itself, not pre or post event coverage) you know these are,…
Call this a case study of sorts. A rough one, but a real life example no less… Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we’re…
The position of “community manager” is relatively new. It’s also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter – as they do for any modern day…
I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: ‘S’ is for “so so.” At most, this is the quality of advice you will get from the guru if you hire her/him….
Each day I become more convinced that Twitter is the ultimate media relations tool. Here is why: For years, PR people have tried a myriad of tactics to: Get journalists/bloggers to notice them Ensure journalists/bloggers knew that they (the PR pro) knew the journalist’s/blogger’s area(s) of interest and were familiar…
Having trouble pitching stories to media? Maybe you are God’s gift to pitching… Either way you should watch this from the Associated Press. [youtube]Vut4gPPzEac[/youtube]