Companies love throwing press clips and media endorsements all over owned media properties. It’s smart. I haven’t seen street performers do this much. For that reason, and for your amusement, I thought I’d share these pics. BTW, this dude plays a MEAN slide guitar. He was doing a beautiful rendition…
I was invited to talk at the Business Growth Summit this year. A cool initiative, speakers are tasked with sharing useful, practical tips to help people grow their businesses. I spoke about DIY PR, specifically how PR is sorta like dating. My target here was smaller businesses. If you’re a PR pro some of this…
Dear Journalist, I get why you’ve setup a cottage industry to bash PR people. Still, annoying things emanate from this curmudgeonly faction. A case in point involves following up on pitches and releases. You know what I mean. You’ve seen the “educational” blog posts and “helpful” videos where fourth estaters…
“We’re on to something” is a dangerous phrase. It is fraught with risk because it necessarily entails trying out the unknown, and usually journeying into uncharted waters. For instance, when Grand Wizard Theodore and his boys from the Bronx started scratching over records they likely had a “we’re on to…
The tragedy of the commons is one of the most useful concepts for understanding the PR industry. It works well for other sectors, too (think politics, law, or agri-biz) but I’ll focus on my own world for now. Last month’s Burson-Marsteller/Facebook debacle is but one in a long list of…
As I’ve recently discussed, there are a myriad of misperceptions about PR. Thankfully, some in our industry are fighting the good fight and trying to educate clients, businesses, etc. on what public relations REALLY is. One such person is my friend Shonali Burke. She’s a force of nature (I often wonder…
My last post was about what PR is not. I came up with a list of 21 things and others added great thoughts in the comments. Today we talk about what PR is. Since PR can be SO very many things, I’ll inevitably miss the vast majority of them. Please…