PR AND DIGITAL MARKETING FOR AGENTS OF CHANGE
MONTREAL & VANCOUVER
Somebody recently asked me about launching a corporate blog. They said “Oh, I hear this is a great marketing tool.” It is indeed. It can help any business with SEO, build community, even increase sales (the latter being the part that people care about). Here’s the thing: it is a…
There’s a million and one blog posts from flaks and journos on how to pitch. Maybe they’re worth your time. The “how to” guides of pitching sound the same most of the time though. People tell you that you’re supposed to research the reporter, usually lead with an email, make…
Internships are wonderful things. For the intern, exposure to professionals and learning on the job are the main upsides. For the organization, internship programs, if done right, are a great HR tool. Two former interns in my department are now full-time Communications Coordinators. It has been incredibly easy for them…
I’ve spent a good chunk of the last two days going over key messages with staff and clients. Perhaps because of time spent in politics early in my career, terms like “key messages” and “talking points” have negative connotations for me. Here’s the thing: talking points – including the ones…
I hire lots of people who are fresh out of school for my PR team. Below are the job specific things that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still ‘do’ news and pitching. The latter requires…
North Korea uses the most over the top official rhetoric of any country on Earth. In fact the language is so routinely bizarre that sometimes you wonder if the place is actually on Mars. Every year at this time the North Korean government issues a collection of crazy statements related…
The “new tools” of marketing and PR are still “new” even though they’ve been in use for years now. Though best practices and rules of the game still appear far from certain, “new media” is now an established, entrenched industry, with all the hallmarks that come with this distinction. Books…
Big hat tip to Geoff White on this. ————————————————————————————————- You’ve likely received these kinds of direct messages if you use Twitter: Thanks for the follow yo! Now you can get a free online subscription! Sign up @ Thanks for the follow! Look forward to getting to know you, sharing tweets…
You’ve heard about idiot employees Facebooking themselves out of jobs. If you manage folks in a shop that allows access to socnets you’ve probably spent some time wondering whether your people are using Facebook to dick around at work or are leveraging it for meaningful connections (or some such nonsense)….
When you are crap you do crazy things. You have to…you’re crap. The New Jersey Nets’ recent promo efforts prove this point beyond a reasonable doubt. The Nets, who currently inhabit the NBA’s cellar with a 6-53 record, are giving away free tax returns to anyone over 18 who buys a…
