Email marketing is thriving, even if open rates are sagging. If your emails are not being opened, the problem is not that email marketing is losing momentum – it simply means your program requires redressl. Here are 5 keys to improving your email open rates. 1. Subject lines Subject lines…
Generally, we at Proper Propaganda hate jargon. I’d go so far as to say we wage war against daily. Occupational hazard. However, a little jargon is necessary sometimes. This is particularly true if your organization is considering hiring an inbound marketing agency. Knowing the key terms can bolster credibility and…
A well-structured social media editorial calendar will put your company’s inbound marketing strategy on a fast track to success. Get organized. Improve the efficiency, accountability, and even quality of your social media content with this must-have organization tool. Here are 8 tips for your social media editorial calendar: 1. Plan…
“I don’t know what to write about.” Every blogger occasionally faces writer’s block (funny, most humans never face “speaking block” or “thought block”, but anyway…). Sometimes tips for choosing blog post topics come in handy. Know this: Blogging aimlessly is as bad (or worse) as not blogging at all. If…
If your new to inbound marketing you’re likely overwhelmed with advice. Rest assured that inbound takes time, usually involves some mistakes and at the end of day is about way more than jazzy tools. If you’re just getting going try to remember these 4 fundamentals of compelling inbound marketing: 1….
Inbound marketers are likely aware that Google recently rolled out its Hummingbird search algorithm. Less obvious are its implications. Hummingbird reportedly impacts 90 percent of all search queries – especially long tail queries. This makes it important for inbound marketing – a discipline that should pay close attention to long…
Many businesses today don’t have the time, resources or knowledge to navigate the complexities of an inbound marketing program. Hiring an inbound marketing agency can be a solid option for growing your business by producing high-quality content and driving leads without the headache. But how do you choose the right…
Creating good premium content typically requires a substantial amount of time, money and resources. To get the most out of your investment, here are 5 tips for creating magnetic content: 1. Identify customer needs Content marketing requires a deep understanding what your customers really want and need. Even though search…
One of the biggest challenge facing email marketing campaigns is deliverability. Internet service providers (ISPs) are continuously coming up with new ways to counter spam messages. The problem isn’t confined to big brands – in fact, it is more pronounced with small businesses that are unfamiliar with email’s technical issues….
Increasingly consumers are performing searches for products, services and companies directly on social network sites. How can your company rank high on a social media search page? It’s not that complicated and (guess what?!?) it’s largely about using the right keywords. Here are 5 tips for using keywords to get…