An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂 How nice for Cebu and Lady Gaga (the latter of whom does not need more press) Amazing, too, how people are already flipping out calling this sexist. Ridiculous! Click here if you…
For some reason weddings come in bunches for me (and, since I have been happily unmarried to one person for years, never include my own). We went to one last weekend and are going to another in a few weeks. Before a wedding you get an invitation, which gives you…
The other day a friend was asking me about sourcing PR help. Basic questions about what to look for when engaging the services of an agent or agency. The conversation got me thinking about how easy it now is to check out a potential agent or agency. Go to a…
Call this a case study of sorts. A rough one, but a real life example no less… Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we’re…
A great graphic on the history of the internet. Gold for your next slide deck 🙂
      Awesome. I use it. You use it. It seems massive tracts of the blogosphere use it. It’s damn versatile. If you need to describe something that is actually great you say ‘awesome’ (i.e. – ‘I just had the world’s best corndog. It was awesome!’) If you…
I am always amazed at the power of a fedora hat to make women sexier. I cannot explain why I feel this way, but there’s no doubt that tiny details can really accentuate appeal. This is especially true in the world of media relations. When you pitch someone a story idea,…
The position of “community manager” is relatively new. It’s also increasingly important. The person in charge of tending to your online tribe needs to possess certain skills. Obviously writing, the ability to produce multimedia content, comfort with tech, experience, work ethic and intellect matter – as they do for any modern day…
I had some social media guru follow me on Twitter recently. It got me thinking about what that term stands for. I think I figured it out: ‘S’ is for “so so.” At most, this is the quality of advice you will get from the guru if you hire her/him….
Social media is very much of the here and now. It is the newest of the new. Still, certain figures from the past would have grasped, employed and benefited from these channels were they alive today. Here’s a list of folks from the past that I believe would have harnessed…