My friend Dave is a superb house DJ/producer. A few weeks ago, he asked me about what I do and why I blog. I explained my working life as best I could (lots of people are confounded by exactly what the PR profession entails, so I find myself doing this a lot)….
I like this post that ran on Copyblogger and in PR Daily about creativity. Maybe I should have just left a comment. But the post, which outlines creativity killers, missed a key insight. Specifically, that creativity is near impossible when you are tired or have been working longer/harder than usual for a sustained…
An interesting take on the pre flight instructions. 5 million plus views too – not so bad 🙂 How nice for Cebu and Lady Gaga (the latter of whom does not need more press) Amazing, too, how people are already flipping out calling this sexist. Ridiculous! Click here if you…
Twitter is massive. It has become the tool du jour for businesses, morons looking to broadcast their thoughts and attention whores everywhere. Some of the most interesting tweets we will, alas, never read. This is because the people who would’ve authored them are long dead. Here is what 16 historical…
The other day a friend was asking me about sourcing PR help. Basic questions about what to look for when engaging the services of an agent or agency. The conversation got me thinking about how easy it now is to check out a potential agent or agency. Go to a…
Call this a case study of sorts. A rough one, but a real life example no less… Last week, over at Made Here the FAIT ICI blog, we did a five part guest post series featuring a number of Montreal-based foodie bloggers. Hardly a groundbreaking initiative in terms of innovation, but one we’re…
I wanna kill ‘dead’. Not in all contexts. The word has its moments. For instance, I might need to mention that “Gandhi is dead’” or my “Grandfather is dead”. The word is also useful when ominous signs appear on the horizon, such as “Oh no, a grizzly bear, we’re fucking dead!” But I am sick…
You might have heard that the North Korean Government is on Twitter. (And Facebook and Youtube as well). A tad bizarre for an organization whose chief interactions with its citizens involve spying on them and sending them to gulags. But there are, I have learned, sound reasons behind Pyongyang’s foray into the 140 character world….
Awesome. I use it. You use it. It seems massive tracts of the blogosphere use it. It’s damn versatile. If you need to describe something that is actually great you say ‘awesome’ (i.e. – ‘I just had the world’s best corndog. It was awesome!’) If you…
I am always amazed at the power of a fedora hat to make women sexier. I cannot explain why I feel this way, but there’s no doubt that tiny details can really accentuate appeal. This is especially true in the world of media relations. When you pitch someone a story idea,…