Twitter’s explosion has created a culture of “follower counting.” In this whack game, size definitely matters. For some reason that no one has explained to me, 10 000 is one of the magic milestones. It has gotten to the point where people are now listing their follower count on resumes,…
You may already use this, but if not it’s worth a look. Lindsay uses it for Fait ici’s blog and I think it’s killer. The tool is called Daiko’s Youtube widget and it allows you to bring added value to some of your blog posts by adding video in your…
People want simple answers about how to use social media to strengthen their business. Alas, as with many things in life, complexity reigns. This doesn’t mean firms shouldn’t seek knowledge from the successes and failures of others. Case studies are a great tool for acquiring these learnings. Some disagree with…
All the cool kids have viral videos these days. “Golly-gosh-oh-gee where can I get me one of those cheap and awesome viral videos?” says your CEO. “I got this,” you say, brimming with confidence. Alas, your video receives 50 Youtube views in two months, throwing your CEO into a rage…
PR stunts come in all shapes and sizes. Goals pertaining to outcomes vary too, but everyone wants one thing: media coverage. This blog has discussed key success factors for designing and staging a successful stunt. Today’s post takes things a step further and touches on important tactical questions you must…
Amber Naslund of Radian6 wrote a wonderful post last week on social media topics that need to go the glue factory. One she did not mention was more of a piece of advice: “Be remarkable.” It’s a real favourite of digital marketing/social media types these days. They throw this gem…
The dance music community’s bender extraordinaire, “The Winter Music Conference” (WMC), is now in full swing in Miami. Several friends are there, one of whom is throwing a party. I love House music. Very little surpasses being on a dancefloor with a DJ who knows how to mix beats and…
Fuck the Social Media Release. It is the PR equivalent of a smoking hot girl who is ridiculously high maintenance, empties your wallet and does not put out when it’s time to get down. Here are four reasons to hate SMR’s: SMR’s are a way for large companies to take…
Somebody recently asked me about launching a corporate blog. They said “Oh, I hear this is a great marketing tool.” It is indeed. It can help any business with SEO, build community, even increase sales (the latter being the part that people care about). Here’s the thing: it is a…
I hire lots of people who are fresh out of school for my PR team. Below are the job specific thingsĀ that I look for in new hires. A sense of what news is: PR pros are not yet glorified community managers. We still ‘do’ news and pitching. The latter requires…