Houston, we have a problem. Inbound Marketing has become an essential for many businesses, but creating exceptional content that fuels the process takes a lot of time. It’s daunting, so a lot of organizations start and then give up a few months down the road. Here are 6 time saving…
Inbound marketing is hot. Hubspot reports that a full sixty percent of companies will execute inbound marketing programs this year. Still, several years after the term was coined, persistent – sometime pernicious – myths about inbound live on. Here are 5 common myths about inbound marketing: Myth 1: Inbound marketing…
I started kitesurfing right around the time we became a Hubspot partner to help manage the inbound marketing side of our business. Both decisions – upping the inbound ante, and learning to kitesurf – have proven to be great thus far. There are many similarities between inbound marketing and kitesurfing….
Ever land on a landing page that only made you want to fly away? Most of us have. Landing pages are a critical part of any inbound marketing effort and lead generation. Here are some tips on how to create landing pages that convert: 1. It’s all about the CTA:…
Are your contacts sitting dormant in your database or are they going along with the flow? If you don’t use email workflows, chances are that you are losing out on some great opportunities to leverage, engage, and reach out to your contacts. What is an email workflow? An email workflow…
(image via Hubspot.com) We’ve been a Hubspot partner for around 2 months now. I can honestly say everyone at Proper Propaganda is thrilled about this fact. If you’ve heard about inbound marketing, you’ve probably come across Hubspot. They’re the widely acknowledged leader in the space. Though they sell software, they’re…
In inbound marketing, calls-to-action (CTAs) are one of the most important elements for attracting and obtaining leads. CTAs must be crafted in a well thought out manner. When designing a CTA try to put yourself in your customers’ shoes. What are their pain points? What alleviates their pain? Here are…