Maybe there’s a few other reasons but this explains a lot… Click here if you cannot see this video. [youtube]ugX4HRJQD1Y[/youtube]
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A number of things distinguish Flakians from their close cousin, Homo Journalisticus. Undoubtedly one of the biggest revolves around moolah. Homo Journalisticus usually engages in some kind of unpaid internship prior to actually entering the profession (note – in some cultures unpaid internships are also called “indentured servitude” or “slavery”)….
I am busy this week. So less posting and more focus on highlighting the dope work of others. Yes, I am a bit late on this particular item. But it’s a great initiative from one of the darlings of social media, Starbucks. Who knew they were so good at guerilla marketing? There’s…
Check out this stunt by a UK-based outdoor clothing company called Finisterre. What I like: It could not have cost that much, is fun and clearly noteworthy. The tag line at the end of the video is perfect. Of course, the proof is in the view-based pudding. Over 275 000…
For the past 6 weeks, I’ve been planning the media launch for FAIT ICI (I’m a partner in the biz). The target media for this event and business are markedly different from those I go after in my day job. This time it’s all about foodie, environmental and mommy people,…
All PR people admire Santa. Some want to be him. A lunatic fringe actually believe they ARE the Jolly Fat Man. Playing Santa is part of the profession and Flakians love nothing more than giving away stuff for coverage. All pros engage in this practice – a kind of twisted…
Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] The Good: This could not have cost a lot of money The initiative…
Pros know this scenario: Some foolish client or C-suiter gets all fired up about the release of a new product , the announcement of Mr X as VP Southeastern sales or some Z-list celeb signing on as a spokesperson. “We’re gonna get on the front page of the NY Times,”…
Today marks the beginning of a new series at Proper Propaganda. It will discuss stuff PR people like and, so no one gets confused, will be called “Stuff PR people like.” Astounding creativity, I know. This series is inspired by two things that are both more original and generally doper:…
This post is about spreading love and sharing potentially useful tips. I’m lucky. I’ve had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…