For the past 6 weeks, I’ve been planning the media launch for FAIT ICI (I’m a partner in the biz). The target media for this event and business are markedly different from those I go after in my day job. This time it’s all about foodie, environmental and mommy people,…
All PR people admire Santa. Some want to be him. A lunatic fringe actually believe they ARE the Jolly Fat Man. Playing Santa is part of the profession and Flakians love nothing more than giving away stuff for coverage. All pros engage in this practice – a kind of twisted…
Interesting little guerrilla activity from Hungary. The stunt was a get out the vote initiative to combat years of declining turnout for Parliamentary elections. [youtube]<object width=”640″ height=”385″><param name=”movie” value=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/cNNTnAPkRvQ&hl=en_US&fs=1&rel=0″ type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”640″ height=”385″></embed></object>[/youtube] The Good: This could not have cost a lot of money The initiative…
There’s been a lot of list hate going on of late. Laura Lee, for example, is tired of list format posts on Twitter and beyond. For his patrt, Brian Meeks hates top ten lists with a passion, preferring paragraphs instead. If you’ve read the drivel on here, you know I love…
Dictators never cease to amaze. The AP reports: President Hugo Chavez is tops on Twitter in Venezuela less than 2 weeks after launching his account, surpassing Internet-savvy foes who dominate the social networking site and use it to oppose him. Chavez’s account, “chavezcandanga,” had racked up more than 237,000 followers…
Today marks the beginning of a new series at Proper Propaganda. It will discuss stuff PR people like and, so no one gets confused, will be called “Stuff PR people like.” Astounding creativity, I know. This series is inspired by two things that are both more original and generally doper:…
Hip hop lost one of its all-time greatest this week. Guru (aka Keith Elam) died on April 19th of a heart attack. He’d also been waging a prolonged battle with cancer. I’m a Gangstarr fan and love Guru’s solo stuff. His body of work personifies the savvy smoothness unique to…
You’ve heard lots about this social media stuff and how it’s easy, amazing and free. However, even after you hired an expert and spent gazillions, you’re getting nowhere. Here are 6 reasons your social media program sucks: Sales of crack rock are best promoted on the corner, not via Twitter….
This post is about spreading love and sharing potentially useful tips. I’m lucky. I’ve had the pleasure of working with some amazing reporters and bloggers in my career. So, in an effort to help journalists build lasting relationships with flaks, I want to single out a few people I admire…
My guess is that you need fewer people than you think to edit your press releases. I once worked in an organization with approximately twelve employees. When it was time to send out a press release, five of the twelve people (if you include me) and one external person were…