Your CEO wants coverage. Your colleagues want coverage. Gosh knows, your clients frikkin yearn for it. You, on the other hand, pray for it, since your fabulous backside is on the proverbial line. Alas, scoring media coverage is no picnic. Here are 19 reasons, the media doesn’t give a damn…
The internet gives users a never before seen power of personal reinvention. While there are more than a smattering of examples of this fact being leveraged for evil, on balance, I’ve generally viewed it as a good thing. Of late, though, my opinion has changed, largely because of the nature of…
The blogosphere is a veritable 24/7/365 help-a-thon. It’s overflowing with tips to create a better, smarter you. It got me thinking, what if you wanted to do the opposite? What if you were seeking to become dumber? Well, I’ve got a few ideas I’ve tried that really work. Here are…
I recently read a great piece on how brands must learn to balance stock and flow content. Author Noah Brier explains that, “Traditionally, brands have been quite good at creating stock content in the form of ads and some of the more forward-thinking ones have found really interesting ways to…
Hi PR Youth, I am certain that you’re excited to kick off your career in PR. If you can handle the pace it will be fun, trust me. You’ve probably been to school, which was smart. However, unless you’ve spent time at grad school, you’ve likely not been taught in…
I was invited to talk at the Business Growth Summit this year. A cool initiative, speakers are tasked with sharing useful, practical tips to help people grow their businesses. I spoke about DIY PR, specifically how PR is sorta like dating. My target here was smaller businesses. If you’re a PR pro some of this…
Blog posts are usually written on the fly. They’re read that way too, so the blogosphere is full of listicles and trite nonsense. More and more, I am convinced that the best thing a blogger can do with a post is write a draft, save it and then stop looking…
I, and others, have talked a lot about the differences between bloggers and journalists. A recent episode at my wife’s store brought the wide chasm between the two camps to light. The shop’s prepared food was reviewed by a journo from the local English language daily. Before I go any further, let me say…
Dear Journalist, I get why you’ve setup a cottage industry to bash PR people. Still, annoying things emanate from this curmudgeonly faction. A case in point involves following up on pitches and releases. You know what I mean. You’ve seen the “educational” blog posts and “helpful” videos where fourth estaters…
If you’re a returning visitor to my site, you’ll likely notice some changes. The redesign reflects a new reality. I am “going out on my own” as they say and will be launching a Communications consultancy called Proper Propaganda. My goal is simple: help organizations craft stories that get noticed,…