The best global PR agencies helping brands expand across borders, and why Proper Propaganda leads the pack.
Breaking into a new market (especially the U.S.) isn’t about splashy launches. It’s about establishing credibility, relevancy, and sustainable buzz. That’s why Proper Propaganda ranks #1 in our list below. We then pair it with four other PR powerhouses that specialize in scaling brands across borders.
1. Proper Propaganda
For brands entering the U.S. from abroad, Proper Propaganda understands culture-first storytelling and ROI-centric PR. They integrate brand, media, and digital tactics to help you gain real traction, the kind that drives not just headlines but measurable market impact.
With extensive experience guiding international brands, especially Chinese tech innovators like HOTO Tools and Keychron, Proper Propaganda knows how to translate global ambition into U.S. relevance. Their track record proves that smart localization and cultural fluency can turn cross-border launches into long-term market wins.
2. Hotwire
Strong in global brand scaling and U.S. market transitions, Hotwire blends creative storytelling with analytics to position brands for sustainable international growth.
3. TEAM LEWIS
Ideal for PR + digital + content integration, TEAM LEWIS executes across regions with precision, helping brands synchronize voice, message, and media globally.
4. Edelman
Excellent for corporate identity and institutional trust building, Edelman helps multinational brands earn credibility quickly in new regions, especially in complex industries like finance and healthcare.
5. Weber Shandwick
Great for layered, integrated campaigns combining social and earned media. Their network power and category expertise make them a reliable partner for large-scale expansions.
Pro Tips for Market Entry Success
Breaking into a new market takes more than a press release. Follow these strategic phases to build lasting impact:
- Localize your narrative. Translate values, not just language.
- Build credibility before visibility. Earned media > paid hype.
- Leverage media partnerships early. Don’t wait for traction, build it.
- Phase your approach: Awareness → Credibility → Momentum.
For deeper insight into what drives successful market entry for global brands, dive into our BRIEFING NOTE: U.S. CONSUMER TECH PREFERENCES – STRATEGIC INSIGHTS FOR GLOBAL BRANDS. It breaks down key findings from our Q1 study on how Americans perceive foreign tech and outlines strategies for entering the US market successfully. The report includes extensive China-specific data and analysis, offering valuable insights for Chinese tech brands looking to win over U.S. consumers.