Blog | Public Relations for Technology Companies

Sep 09

Founder evaluating a PR agency based on experience, strategy, results, team, reporting and fees before hiring a PR firm.

What Questions Should I Ask a PR Firm Before Hiring One?

By Lindsay Davis PR Strategy No Comments

Before hiring a PR firm, ask who will actually work on your account, what they think your strongest PR opportunities are, what they would do in the first 90 days, how they measure success, how they report their work and what happens if the program does not perform. The logo…

Sep 09

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Consumer tech team reviewing AI search tools including ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot for product research.

Which AI search tools do consumer technology buyers prefer?

By Lindsay Davis AI & Search (GEO), GEO

The most recent consumer data points to ChatGPT as the most widely used standalone generative AI tool for product research. Google Search remains the dominant product-research channel overall, while Gemini ranks second among the generative AI assistants measured in the strongest comparable 2026 dataset. There is an important limitation to…

Sep 09

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Black and white image of an AI search interface representing how PR and earned media shape what AI understands about technology categories.

How Does PR Help Shape What AI Understands About a Technology Category?

By Lindsay Davis AI & Search (GEO), GEO

PR helps shape what AI understands about a technology category by creating credible third-party information that connects companies with categories, problems, capabilities, use cases and competitors. A company can say on its website that it belongs to a new category. It can describe the problem it solves, explain why its…

Sep 04

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How to Build a Brand Narrative and Positioning Strategy for a Consumer Tech Brand

By Lindsay Davis Brand positioning No Comments

Most consumer tech companies can explain what their product does. Ask them why somebody should choose it over the five products sitting beside it on Amazon and things often get considerably fuzzy. You hear about features. Engineering. The founder's vision. A proprietary technology with a name nobody outside the company…

Sep 03

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Consumer tech team reacting to a PR mistake during a product launch

Common PR Mistakes Consumer Tech Brands Make (and how to avoid them)

By Lindsay Davis PR Strategy

Consumer tech PR looks relatively straightforward from the outside. Build a good product. Write a press release. Send it to tech journalists. Get reviews and coverage. Anyone who has actually launched a consumer technology product knows it rarely works that way. Journalists receive more products, pitches and announcements than they…

Sep 02

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How Long Does It Take for a Consumer Tech Brand to Appear in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

A consumer technology brand can sometimes see early movement in AI search visibility within three to four months. More reliable and defensible results usually take six to nine months. A mature GEO program can take 12 months or longer. Those are useful planning benchmarks, but they are not guarantees. The…

Sep 02

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Tech PR team developing a PR and content strategy for AI search visibility and GEO.

How Do You Optimize PR and Content for AI Search Visibility?

By Lindsay Davis AI & Search (GEO), GEO, Uncategorized

Optimizing PR and content for AI search visibility means making your brand easy for AI systems to understand while building credible third-party evidence that supports what you say about your products. For consumer technology brands, this requires work across your website, content, technical structure, earned media, reviews, citations and other…

Sep 02

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Why Doesn’t My Tech Brand Show Up in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

Ask ChatGPT, Gemini or another AI platform to recommend the best products in almost any consumer technology category and you’ll probably see the same handful of brands appearing again and again. If your competitors are there and you aren’t, there is a reason. Figuring out that reason is where a…

Aug 31

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Fitness creator being filmed in a professional studio, illustrating influencer marketing ROI for consumer tech brands across content, engagement and sales.

The ROI of Influencer Marketing for Consumer Tech Brands: What to Measure and Why

By Lindsay Davis Influencer Marketing No Comments

Influencer marketing can generate sales. For consumer technology companies, that is only part of its value. A good creator campaign can introduce a product, demonstrate how it works, generate reviews and comparisons, provide independent validation and drive affiliate revenue. It can also increase the amount of credible third-party information available…

Aug 31

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Consumer photographing an architectural interior with a smartphone, representing how PR and influencer marketing work together to drive consumer tech discovery and purchasing decisions.

How PR and Influencer Marketing Work Together for Consumer Tech Brands

By Lindsay Davis Influencer Marketing

PR and influencer marketing are often treated as separate channels. For consumer technology brands, that rarely makes sense. A customer researching a new e-bike, keyboard, robot vacuum, wearable, camera or piece of smart-home technology may encounter the product through a YouTube creator, read a review from a technology publication, watch…