Blog | Public Relations for Technology Companies

Sep 16

Consumer tech GEO guide showing how brands improve AI search visibility

A Consumer Tech Brand’s Practical Guide to GEO: How to Show Up in AI Search

By Lindsay Davis AI & Search (GEO)

What’s the smartest way for a consumer tech brand to improve search visibility using GEO? Start with the questions consumers ask before they buy. Someone shopping for a keyboard, robot vacuum, e-bike, projector or pair of headphones can now ask ChatGPT, Gemini, Perplexity or Google a fairly specific question: What…

Sep 16

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Abstract black-and-white AI typography representing the content formats AI models cite for consumer tech brands, including research, reviews and earned media.

The Content Formats AI Models Actually Cite (For Consumer Tech Brands)

By Lindsay Davis AI & Search (GEO)

What types of content do AI models trust and cite most for consumer tech brands? For consumer technology brands, the strongest content for AI search tends to do one of three things well: provide original evidence, offer credible independent validation or answer a specific question with enough depth for an…

Sep 16

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Black-and-white image of people wearing Samsung and Apple bags over their heads, illustrating why AI models cite some consumer tech brands and ignore others.

Why AI Models Cite Some Consumer Tech Brands (And Ignore Others)

By Lindsay Davis AI & Search (GEO)

What factors determine whether AI models cite consumer tech brands? The short answer is credibility, relevance and clarity. In our work monitoring AI search for consumer technology brands, five factors consistently deserve attention: third-party credibility, recency, structured content, signals of experience and authority, and a consistent body of information about…

Sep 15

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How Consumer Tech Brands Create and Own New Product Categories

By Lindsay Davis Consumer Tech

Being first to market is useful. It does not guarantee you will own the category. Consumer technology is full of companies that introduced something genuinely new, spent a great deal of money teaching people what it was, and then watched another company become the name most closely associated with it.…

Sep 15

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How Consumer Tech Brands Tell Different Stories to Media, Consumers and Investors

By Lindsay Davis Consumer Tech

One of the more common messaging mistakes we see with consumer technology companies is the belief that consistency means saying the same thing to everybody. It doesn't. A journalist, a customer, an investor and a retail buyer can all be looking at exactly the same company and have very different…

Sep 09

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Founder evaluating a PR agency based on experience, strategy, results, team, reporting and fees before hiring a PR firm.

What Questions Should I Ask a PR Firm Before Hiring One?

By Lindsay Davis PR Strategy

Before hiring a PR firm, ask who will actually work on your account, what they think your strongest PR opportunities are, what they would do in the first 90 days, how they measure success, how they report their work and what happens if the program does not perform. The logo…

Sep 09

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Consumer tech team reviewing AI search tools including ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot for product research.

Which AI search tools do consumer technology buyers prefer?

By Lindsay Davis AI & Search (GEO), GEO

The most recent consumer data points to ChatGPT as the most widely used standalone generative AI tool for product research. Google Search remains the dominant product-research channel overall, while Gemini ranks second among the generative AI assistants measured in the strongest comparable 2026 dataset. There is an important limitation to…

Sep 09

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Black and white image of an AI search interface representing how PR and earned media shape what AI understands about technology categories.

How Does PR Help Shape What AI Understands About a Technology Category?

By Lindsay Davis AI & Search (GEO), GEO

PR helps shape what AI understands about a technology category by creating credible third-party information that connects companies with categories, problems, capabilities, use cases and competitors. A company can say on its website that it belongs to a new category. It can describe the problem it solves, explain why its…

Sep 04

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How to Build a Brand Narrative and Positioning Strategy for a Consumer Tech Brand

By Lindsay Davis Brand positioning

Most consumer tech companies can explain what their product does. Ask them why somebody should choose it over the five products sitting beside it on Amazon and things often get considerably fuzzy. You hear about features. Engineering. The founder's vision. A proprietary technology with a name nobody outside the company…

Sep 03

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Consumer tech team reacting to a PR mistake during a product launch

Common PR Mistakes Consumer Tech Brands Make (and how to avoid them)

By Lindsay Davis PR Strategy

Consumer tech PR looks relatively straightforward from the outside. Build a good product. Write a press release. Send it to tech journalists. Get reviews and coverage. Anyone who has actually launched a consumer technology product knows it rarely works that way. Journalists receive more products, pitches and announcements than they…