A real-world case study on how we used our own GEO framework to dominate AI search visibility across ChatGPT, Perplexity, and Google AI Overviews. 1. Context: Practicing What We Preach By mid-2025, it became clear to the team at Proper Propaganda that AI search engines like ChatGPT, Google AI Overviews,…
Read More
How to stop sabotaging your own tech product launch by fixing broken internal comms Strong internal communications is the most important piece of a consumer-product launch. They have a direct impact on PR outcomes, overall buzz and sales. A great product means nothing if you botch the rollout. This checklist…
Read More
The keyboard maker's moves were deft. And you can copy them easily. CES is chaos. Launches galore. Hundreds of briefings. More noise than attention. Most brands show up, shout for a few days, and disappear. In 2025, our client Keychron did just the opposite and rose above the noise. Not…
Read More
The top PR firms mastering the intersection of affiliate strategy, commerce content, and Cyber Week storytelling. Cyber Monday is so much more than just an online shopping day. It’s an affiliate and media event that rewards early organization and data-driven storytelling. The agencies that win here blend PR, affiliate strategy,…
Read More
How AI-powered search is reshaping product discovery, retail shelf dynamics, and brand influence. As my good pals at Retailbound always tell me, it is one thing to get into retail with a consumer tech product and another to stay on shelves and succeed once you’re there. The new key to…
Read More
Why ChatGPT’s new browsing era and Walmart’s AI integration will redefine how brands surface, sell, and storytell online. There have been a couple of big announcements from OpenAI over the past week that will reshape how consumers find and buy products online and, we believe, have a big impact on…
Read More
Why obscure tech sites and bot-built blogs may be shaping your AI search visibility more than legacy media ever could. Let’s talk about the Three Horsemen. "Aren't there four?" you ask. "And aren't they nasty dudes whose arrival portends bad stuff?" Traditionally they are, but my Three Horsemen are of…
Read More
How to future-proof your PR strategy for AI search visibility and performance 9. The complete number in numerology. Jersey of Ronaldo, Rocket Richard and Ted Williams. Is it a coincidence that all you need are 9 questions to organize the strategy for your PR program aimed at boosting your AI…
Read More
Why “Everyone Gets Coverage” Is the Biggest Lie in Consumer Tech People assume that because there’s endless Black Friday coverage every November, it’s easy to land a spot. Spoiler: it’s not. Black Friday is a battlefield. Every brand in North America is fighting for the same limited attention span (from…
Read More
File this under important and underreported. OpenAI is releasing a feature that should reshape how information gets discovered, and have big implications for PR and brand visibility. It’s called ChatGPT Pulse. Most people haven’t heard of it yet because it is reserved for ChatGPT Pro users, but it’s worth paying…
Read More