Blog | Public Relations for Technology Companies

Jun 04

Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

Jun 02

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Black-and-white photo of a motorcycle traveling down a long highway with a sidecar passenger. The rider's jacket reads "It's a" and the sidecar passenger's jacket reads "GEO journey," illustrating how AI assistants such as ChatGPT, Claude, and Perplexity accompany buyers throughout the customer journey from discovery to purchase. The image represents generative engine optimization (GEO), AI search visibility, multi-platform buyer behavior, and the role of large language models in modern B2B and B2C purchasing decisions.

The AI Passenger in the Sidecar

By Jackson Wightman Uncategorized

How ChatGPT, Claude, and Perplexity Travel With Buyers From Discovery to Purchase AI rides shotgun Imagine the buyer’s journey as a road. The prospect is on a motorcycle, with a sidecar mounted on it. In the sidecar sits a passenger. Not a real person, but an AI bot. This non-human…

May 28

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Team meeting discussing Amazon Prime Day 2026 PR strategy for consumer technology brands, focused on gift guide coverage, commerce media outreach, affiliate marketing, AI search visibility, and how products land in Prime Day deal roundups and AI-generated shopping recommendations.

Amazon Prime Day June 2026 PR Strategy: How Consumer Tech Brands Land Media Coverage

By Proper Propaganda Amazon Prime Day

Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…

May 27

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How to Refresh Your Owned Media Content for AI Search Before Prime Day 2026

By Jackson Wightman AI & Search (GEO)

AI agents deciding what to recommend on Prime Day are pulling from the freshest, most structured content they can find. Here is how to make sure that includes yours. Why owned content matters for AI search on Prime Day Bezos is about to throw another giant consumption party. Apparently in…

May 21

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Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Apr 30

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The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman AI & Search (GEO), Founder centric, Thought leadership

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 28

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The Best PR Firms for Generative Engine Optimization (GEO) in 2025

By Proper Propaganda AI & Search (GEO)

https://properpropaganda.net/the-best-pr-firms-for-generative-engine-optimization-geo-in-2025/

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 24

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The Best Agencies for Generative Engine Optimization (GEO) in 2026

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Apr 24

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Post-Enshittification PR: Five Things I’d Happily Bury (But Apparently Won’t Die)

By Jackson Wightman Industry Commentary, Thought leadership

In tech PR, we’ve reached post-enshittification. We are now at the point where we need to ask, “Is there enough toilet paper to clean it all up?” Here’s a cursory list of my least favourite things from across the internet and tech PR bubbles that I inhabit. 1) AI companies…