Uncategorized | Public Relations for Technology Companies

Sep 02

Tech PR team developing a PR and content strategy for AI search visibility and GEO.

How Do You Optimize PR and Content for AI Search Visibility?

By Lindsay Davis AI & Search (GEO), GEO, Uncategorized

Optimizing PR and content for AI search visibility means making your brand easy for AI systems to understand while building credible third-party evidence that supports what you say about your products. For consumer technology brands, this requires work across your website, content, technical structure, earned media, reviews, citations and other…

Aug 24

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CES media relations and PR strategy for getting press coverage at CES 2027 through booths, media showcases, creator partnerships, private events and media meetings.

CES Media Relations: 5 Ways to Get Media Coverage at CES With or Without a Booth

By Jackson Wightman Uncategorized No Comments

You’re VP of comms, or CMO, at a consumer tech company and starting to think about CES. You have a few goals to hit in Vegas one being how your company can maximize its media coverage on event. It’s a big decision with a real spend and serious consequences if…

Jun 02

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Black-and-white photo of a motorcycle traveling down a long highway with a sidecar passenger. The rider's jacket reads "It's a" and the sidecar passenger's jacket reads "GEO journey," illustrating how AI assistants such as ChatGPT, Claude, and Perplexity accompany buyers throughout the customer journey from discovery to purchase. The image represents generative engine optimization (GEO), AI search visibility, multi-platform buyer behavior, and the role of large language models in modern B2B and B2C purchasing decisions.

The AI Passenger in the Sidecar

By Jackson Wightman Uncategorized

How ChatGPT, Claude, and Perplexity Travel With Buyers From Discovery to Purchase AI rides shotgun Imagine the buyer’s journey as a road. The prospect is on a motorcycle, with a sidecar mounted on it. In the sidecar sits a passenger. Not a real person, but an AI bot. This non-human…

Jan 16

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Share of Explanation: Influence belongs to the brands that shape LLM understanding

By Jackson Wightman Uncategorized

For most of my 25 years in PR, many brands and folks in the biz have assumed visibility equals influence. If a brand appeared frequently enough, in the right outlets, influence would follow. That logic was always spurious, but it breaks down badly in the AI-search era. As search, research,…

Dec 08

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How New Tech Brands Can Get Coverage in Major U.S. and Canadian Media in 2026

By Proper Propaganda Uncategorized

Landing coverage in top tier tech media is difficult for any company, and it is even harder when your brand is new to the market. Editors and reporters in the United States and Canada receive an overwhelming number of pitches every day. Most of those pitches come from established companies…