Jackson Wightman | Public Relations for Technology Companies

Jul 31

Black-and-white photo of sheep blindly walking up a steep hill and falling over a cliff beside a warning sign reading "Warning: Excess Share of Answer," illustrating the danger of over-relying on Share of Answer instead of measuring GEO performance across the full AI buyer journey.

The trouble with Share of Answer

By Jackson Wightman AI & Search (GEO), GEO

Discovery-level prompts are where the sex lives. It’s natural. Everyone gets excited when a company begins to show up in unbranded prompts like “What is the best X for Y.” When inbound leads jump, the happy fervor gets more intense. And so we worship at the altar of Share of…

Jul 28

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Three horses emerging from the darkness symbolize the hidden threats that can quietly undermine a Generative Engine Optimization (GEO) program, including organizational silos, lack of curiosity, and underinvestment.

3 dark horses could be coming to kill your GEO program

By Jackson Wightman GEO

There are killers in your midst. You just don’t know them. Our GEO work, to date, has revealed that a few dark horses pose the biggest threat to AI search optimization programs. They are wildly different, show up at different times, and in varied ways. Silo-ization Silo-ization. Like Hip Hop,…

Jul 16

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Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jul 12

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Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 06

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Just write the damn listicle

By Jackson Wightman AI & Search (GEO)

Cristiano Ronaldo, Luis Suarez and Neymar have a lot more in common than a penchant for scoring goals. Each is famous for on-field histrionics, notably taking dives to get penalty calls when it gives their teams an advantage. Does anyone really like this behaviour? No. Does it ruin football’s appeal?…

Jun 24

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Building AI Visibility and Comparing the Most Common GEO Approaches

By Jackson Wightman AI & Search (GEO)

The good news is, you’ve got options. If you’ve made the calculation that showing up in the right way across relevant AI platforms and prompts there are several avenues you can explore. Clients and prospects of ours commonly talk about four, and we’ve seen specific result-patterns repeat over time. Option…

Jun 19

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Scrunch’s Latest Research Exposes the Attribution Trap in AI-Driven Purchase Journeys

By Jackson Wightman AI & Search (GEO)

Hindsight’s a bitch. That’s what we are going to be saying in the next 6-18 months. For two decades, big tech told us a fable about attribution. That it was possible. That it was a God worth worshipping. In truth, it was always a fishy story. Not for the hard-ass…

Jun 15

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The best GEO strategies begin with understanding your customers, not optimizing content. Surveying how buyers use ChatGPT, Gemini, Claude, Perplexity, and other AI tools reveals where, when, and why AI influences purchase decisions.

The Ultimate Customer Research Survey For GEO

By Jackson Wightman AI & Search (GEO)

Consider this an open kimono. To date, we've not shared the survey below publicly. However, my team got tired of people in the GEO echo-chamber ignoring inalienable facts, so we are releasing this beast into the wild. If there's an ulterior motive, it's for sanity to prevail over slop. The…

Jun 04

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Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

Jun 02

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Black-and-white photo of a motorcycle traveling down a long highway with a sidecar passenger. The rider's jacket reads "It's a" and the sidecar passenger's jacket reads "GEO journey," illustrating how AI assistants such as ChatGPT, Claude, and Perplexity accompany buyers throughout the customer journey from discovery to purchase. The image represents generative engine optimization (GEO), AI search visibility, multi-platform buyer behavior, and the role of large language models in modern B2B and B2C purchasing decisions.

The AI Passenger in the Sidecar

By Jackson Wightman Uncategorized

How ChatGPT, Claude, and Perplexity Travel With Buyers From Discovery to Purchase AI rides shotgun Imagine the buyer’s journey as a road. The prospect is on a motorcycle, with a sidecar mounted on it. In the sidecar sits a passenger. Not a real person, but an AI bot. This non-human…