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Jackson Wightman

Tailor made…by Twitter

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In June 2013, Twitter announced plans to launch an experimental retargeting program. Moving forward with the idea, the social media site has launched a new advertising platform ‘Tailored Audiences’ that allows businesses to target ads on Twitter at users who have also visited their websites. Facebook, too, has tasted success…

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6 B2B content marketing trends

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A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is  relatively incipient, it has taken strides to success. Listed here…

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