Blog | Public Relations for Technology Companies

Oct 19

Black-and-white editorial photograph of four technology professionals in a strategy meeting, illustrating how growth-stage CMOs evaluate boutique tech PR agencies, earned media expertise and GEO capabilities.

Best Boutique Tech PR Agencies in North America in 2026 (Reviewed & Compared)

By Lindsay Davis Growth Stage Technology No Comments

An editorial comparison of nine boutique and independent technology PR agencies for growth-stage companies, examining senior involvement, specialist expertise, responsiveness, GEO capabilities, pricing and accountability. Choosing a boutique technology PR agency should be relatively straightforward. Find a firm that understands your business, knows the right journalists, assigns experienced people to…

Oct 16

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Growth-stage technology company team collaborating in a modern office, illustrating the selection of leading B2B and consumer tech PR agencies for earned media, GEO and AI-search visibility in 2027.

Best PR Agencies for Growth-Stage Tech Companies in 2027 (Reviewed & Compared)

By Lindsay Davis Uncategorized No Comments

Choosing the right PR agency is an important decision for a growth-stage technology company. By this stage, the business has moved beyond proving its concept. It has customers, revenue, a competitive market, and a need to build visibility beyond its existing audience. The challenge is finding an agency with the…

Oct 14

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Black-and-white image of a LEGO figure beside a broken egg, representing the question of who should own GEO across PR, SEO and content teams.

Who Should Own GEO? The Growth-Stage CMO’s Guide to PR, SEO and Content

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

Generative Engine Optimization (GEO) should be coordinated across PR, SEO and content marketing, with one person accountable for strategy and measurement. SEO provides the technical foundation, content supplies information AI systems can retrieve, and PR builds the independent authority that helps establish a company's credibility. For growth-stage technology companies, the…

Oct 09

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Black-and-white photograph of stacked coins representing the PR and GEO budget a growth-stage tech company may invest in communications and AI visibility.

How Much Should a Growth-Stage Tech Company Spend on PR and GEO?

By Lindsay Davis Growth Stage Technology

A growth-stage technology company should budget approximately $7,000 to $20,000 per month for a serious PR or combined PR and Generative Engine Optimization (GEO) program. The appropriate investment depends on the company's competitive position, growth objectives, target markets and how much authority it needs to build. At the lower end,…

Oct 07

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Black-and-white image of an executive speaking to a large audience, representing growth-stage PR, executive authority and category leadership after Series A.

The Growth-Stage CMO’s PR Playbook: What Changes After Series A

By Lindsay Davis Growth Stage Technology

After Series A, PR has to do more than generate coverage. It needs to help a growth-stage company own a category, differentiate from competitors, build executive authority, influence customers and increasingly, improve how the company appears in AI search. That requires a different PR playbook. Before Series A, a startup…

Oct 07

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European Tech Companies Have a US Credibility Problem. Here’s How to Fix It.

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A successful European technology company entering the US can have significant revenue, thousands of customers, years of press coverage and a respected brand at home and still arrive in America looking relatively unknown. The product didn't suddenly get worse when it crossed the Atlantic. The evidence surrounding the company changed.…

Oct 07

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Your Company Is Well Known. So Why Are You Invisible in AI Search?

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A company can have significant revenue, thousands of customers, strong Google rankings and years of press coverage and still be nearly invisible when buyers ask ChatGPT, Gemini or Google AI questions about its category. That's because brand awareness and AI visibility measure two different things. Brand awareness tells you whether…

Oct 06

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Why Does ChatGPT Recommend Your Competitors and Not You?

By Lindsay Davis Growth Stage Technology

If ChatGPT recommends your competitors but rarely mentions your company, the problem is usually bigger than your website. AI systems may be finding stronger evidence across the web that your competitors belong in the answer. That evidence can come from editorial coverage, reviews, comparison articles, industry publications, expert commentary, customer…

Oct 01

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Best GEO agencies for growth-stage tech companies in 2026 ranked and compared for AI search visibility, PR, content and measurement.

Best GEO Agencies for Growth-Stage Tech Companies in 2026 (Reviewed & Compared)

By Lindsay Davis GEO

The best GEO agencies for growth-stage technology companies in 2026 include Proper Propaganda, Siege Media, iPullRank, Directive, Omnius, Crackle PR and Infrasity. They are not interchangeable. Some approach Generative Engine Optimization primarily through SEO and technical optimization. Others specialize in content, digital PR, earned media or developer marketing. For growth-stage…

Sep 30

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Laptop representing AI-written content and ChatGPT citation analysis for GEO.

Does AI-Written Content Work for GEO? What Our ChatGPT Citation Data Shows

By Jackson Wightman AI & Search (GEO), GEO

An analysis of 4,915 AI answers shows that AI-written and AI-assisted content can earn significant ChatGPT citations when it is structured for LLMs, backed by evidence and built around the questions buyers ask. If I was a consumer tech CMO, I’d be worried about AI-written content and its implications. Why?…