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Aug 10
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Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By AI & Search (GEO), GEO
Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…
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Aug 01
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Black-and-white image of a shopper carrying multiple shopping bags, representing the modern AI-powered buyer journey from product discovery and evaluation to purchase decisions and post-purchase support in Generative Engine Optimization (GEO).

The GEO Buyer Journey: How AI Influences Customers from Education to Ownership

By AI & Search (GEO), GEO
Understanding how AI influences customer decisions from education through post-purchase support. Generative Engine Optimization (GEO) has become one of the fastest evolving disciplines in marketing. As brands work to increase their visibility in ChatGPT, Perplexity, Google's AI Overviews, and other AI-powered search experiences, new metrics, tools, and methodologies continue to…
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Jul 30
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Black-and-white composite of a U.S. hundred-dollar bill overlaid with an American flag, symbolizing the relationship between the U.S. economy, consumer spending, retail behavior, and the market dynamics that shape consumer technology brand success in the United States.

Why American Retail Habits Are the Edge U.S. Tech Brands Keep Leaving on the Table

By Independent research, PR Strategy
Quick answer Chinese consumer tech brands entering the U.S. market tend to over-invest in Amazon and their own direct-to-consumer (DTC) websites. China-based sellers already account for roughly half of all third-party listings on Amazon's U.S. marketplace, according to Marketplace Pulse, and brands including Shein and Anker have built much of…
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Jul 29
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Hands reviewing consumer research charts and survey data illustrating U.S. consumer trust, technology purchasing behavior, and manufacturing perceptions.

Why U.S. Consumers Still Hesitate on Chinese Technology: New Research for Consumer Tech Brands in 2026

By Independent research, PR Strategy
A data-driven look at how origin, trust, and transparency shape U.S. tech purchasing decisions, and how domestic consumer tech companies can turn that hesitation into competitive advantage. 65.7% of U.S. consumers name China as their top country of concern when it comes to where tech products are manufactured, more than…
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Jul 28
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Building Entity Authority checklist for Generative Engine Optimization (GEO), showing a printed guide with steps for improving AI citations through entity disambiguation, schema, consistency, third-party corroboration and monitoring.

Building Entity Authority: A Checklist

By GEO
A practical guide to building entity authority for Generative Engine Optimization (GEO). Last updated July 2026. Why does entity authority matter for AI citations? Because the mechanics of search have changed, and most brands haven't caught up. Google used to hand you a list of ten blue links and let…
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