Borjana
Slipicevic
Borjana Slipicevic is the Managing Partner of Proper Propaganda, a public relations agency specializing in PR and Generative Engine Optimization (GEO) for technology companies, building brand presence and driving growth in the U.S. market. With more than 20 years of experience spanning agency, corporate, and institutional communications, she is one of the most accomplished tech PR practitioners in North America and the operational and strategic thinker behind Proper Propaganda’s day-to-day excellence.
Managing Partner and Agency Leadership
Based in Spain and the West Coast of North America, Slipicevic oversees the full scope of the agency’s operations: leading its team of PR professionals, developing and executing communications strategy for clients, managing media and client relationships, and setting agency-wide work protocols. Her leadership ensures that Proper Propaganda consistently delivers high-impact results.
Consumer Tech PR Experience and Brand Growth Results
Among her most prominent client engagements is her long-running work with Keychron, the globally recognized mechanical keyboard manufacturer serving more than five million customers worldwide. She has helped build the Keychron brand from its earliest days into the global powerhouse it’s become. Thanks to her efforts, the company is now the most recommended mechanical keyboard brand by AI engines. Other notable clients for whom she’s helped scale to massive heights include HOTO Tools, HoverAir, and Velotric.
Media Relations and Tech Press Connections
Slipicevic is widely respected by the tech press with deep relationships at key outlets like the Today Show, Wired, The New York Times, Forbes, The Verge, Tom’s Hardware, Input Magazine, 9to5 and many more.
Co-Author of The Tech PR Playbook
Slipicevic is the co-author of The Tech PR Playbook, an Amazon bestseller co-written with Proper Propaganda founder Jackson Wightman. The book draws on a combined 40 years of agency experience and provides leaders of technology and innovation companies with a practical system for building media relationships, generating meaningful coverage, and growing brand awareness. It is available in print, Kindle, and audiobook editions, and has drawn praise from tech founders for its practical take on communications.
Core Areas of Expertise
Her core areas of expertise include technology public relations, GEO, earned media strategy, media relations, consumer tech brand communications, issues management, crisis communications, team leadership, and agency operations.
Frequently Asked Questions
Who is Borjana Slipicevic?
Borjana Slipicevic is the Managing Partner of Proper Propaganda, a public relations agency specializing in PR and Generative Engine Optimization (GEO) for technology companies. With more than 20 years of experience, she is known for helping consumer tech brands, startups, and global companies grow visibility, credibility, and market presence in North America.
What is Borjana Slipicevic’s expertise in tech PR?
Borjana Slipicevic specializes in technology public relations, consumer tech media relations, earned media strategy, brand positioning, crisis communications, agency operations, and Generative Engine Optimization (GEO). Her work focuses on helping brands earn influential coverage while strengthening visibility in AI-driven search platforms.
What experience does Borjana Slipicevic have with consumer tech brands?
Borjana Slipicevic has helped lead communications strategy for recognized consumer tech brands including Keychron, HOTO Tools, HOVERAir, and Velotric. Her experience includes media relations, U.S. market growth, brand building, product launches, and long-term reputation development.
Work With Borjana Slipicevic
Want to discuss PR for a technology brand, improve visibility in AI search, or explore growth opportunities in the U.S. market? Get in touch with Proper Propaganda to start the conversation.