AI & Search (GEO) | Public Relations for Technology Companies

Sep 17

Black-and-white image of AI keyboard keys revealed through torn paper, representing PR and content optimization for AI search visibility in consumer tech.

How Do You Optimize PR and Content for AI Search Visibility in Consumer Tech?

By Lindsay Davis AI & Search (GEO) No Comments

A Reddit user recently asked a question that more consumer technology CMOs should probably be asking: How can I get my company mentioned in ChatGPT answers and Google AI Overviews? The Reddit discussion touches on Wikipedia, structured data, blog content, press coverage, directories, SEO and llms.txt. There is some good…

Sep 16

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Consumer tech GEO guide showing how brands improve AI search visibility

A Consumer Tech Brand’s Practical Guide to GEO: How to Show Up in AI Search

By Lindsay Davis AI & Search (GEO)

What’s the smartest way for a consumer tech brand to improve search visibility using GEO? Start with the questions consumers ask before they buy. Someone shopping for a keyboard, robot vacuum, e-bike, projector or pair of headphones can now ask ChatGPT, Gemini, Perplexity or Google a fairly specific question: What…

Sep 16

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Abstract black-and-white AI typography representing the content formats AI models cite for consumer tech brands, including research, reviews and earned media.

The Content Formats AI Models Actually Cite (For Consumer Tech Brands)

By Lindsay Davis AI & Search (GEO)

What types of content do AI models trust and cite most for consumer tech brands? For consumer technology brands, the strongest content for AI search tends to do one of three things well: provide original evidence, offer credible independent validation or answer a specific question with enough depth for an…

Sep 16

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Black-and-white image of people wearing Samsung and Apple bags over their heads, illustrating why AI models cite some consumer tech brands and ignore others.

Why AI Models Cite Some Consumer Tech Brands (And Ignore Others)

By Lindsay Davis AI & Search (GEO)

What factors determine whether AI models cite consumer tech brands? The short answer is credibility, relevance and clarity. In our work monitoring AI search for consumer technology brands, five factors consistently deserve attention: third-party credibility, recency, structured content, signals of experience and authority, and a consistent body of information about…

Sep 09

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Consumer tech team reviewing AI search tools including ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot for product research.

Which AI search tools do consumer technology buyers prefer?

By Lindsay Davis AI & Search (GEO), GEO

The most recent consumer data points to ChatGPT as the most widely used standalone generative AI tool for product research. Google Search remains the dominant product-research channel overall, while Gemini ranks second among the generative AI assistants measured in the strongest comparable 2026 dataset. There is an important limitation to…

Sep 09

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Black and white image of an AI search interface representing how PR and earned media shape what AI understands about technology categories.

How Does PR Help Shape What AI Understands About a Technology Category?

By Lindsay Davis AI & Search (GEO), GEO

PR helps shape what AI understands about a technology category by creating credible third-party information that connects companies with categories, problems, capabilities, use cases and competitors. A company can say on its website that it belongs to a new category. It can describe the problem it solves, explain why its…

Sep 02

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How Long Does It Take for a Consumer Tech Brand to Appear in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

A consumer technology brand can sometimes see early movement in AI search visibility within three to four months. More reliable and defensible results usually take six to nine months. A mature GEO program can take 12 months or longer. Those are useful planning benchmarks, but they are not guarantees. The…

Sep 02

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Tech PR team developing a PR and content strategy for AI search visibility and GEO.

How Do You Optimize PR and Content for AI Search Visibility?

By Lindsay Davis AI & Search (GEO), GEO, Uncategorized

Optimizing PR and content for AI search visibility means making your brand easy for AI systems to understand while building credible third-party evidence that supports what you say about your products. For consumer technology brands, this requires work across your website, content, technical structure, earned media, reviews, citations and other…

Sep 02

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Why Doesn’t My Tech Brand Show Up in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

Ask ChatGPT, Gemini or another AI platform to recommend the best products in almost any consumer technology category and you’ll probably see the same handful of brands appearing again and again. If your competitors are there and you aren’t, there is a reason. Figuring out that reason is where a…

Aug 10

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Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…