AI & Search (GEO) | Public Relations for Technology Companies

Oct 14

Black-and-white image of a LEGO figure beside a broken egg, representing the question of who should own GEO across PR, SEO and content teams.

Who Should Own GEO? The Growth-Stage CMO’s Guide to PR, SEO and Content

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

Generative Engine Optimization (GEO) should be coordinated across PR, SEO and content marketing, with one person accountable for strategy and measurement. SEO provides the technical foundation, content supplies information AI systems can retrieve, and PR builds the independent authority that helps establish a company's credibility. For growth-stage technology companies, the…

Oct 07

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European Tech Companies Have a US Credibility Problem. Here’s How to Fix It.

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A successful European technology company entering the US can have significant revenue, thousands of customers, years of press coverage and a respected brand at home and still arrive in America looking relatively unknown. The product didn't suddenly get worse when it crossed the Atlantic. The evidence surrounding the company changed.…

Oct 07

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Your Company Is Well Known. So Why Are You Invisible in AI Search?

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A company can have significant revenue, thousands of customers, strong Google rankings and years of press coverage and still be nearly invisible when buyers ask ChatGPT, Gemini or Google AI questions about its category. That's because brand awareness and AI visibility measure two different things. Brand awareness tells you whether…

Sep 30

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Laptop representing AI-written content and ChatGPT citation analysis for GEO.

Does AI-Written Content Work for GEO? What Our ChatGPT Citation Data Shows

By Jackson Wightman AI & Search (GEO), GEO

An analysis of 4,915 AI answers shows that AI-written and AI-assisted content can earn significant ChatGPT citations when it is structured for LLMs, backed by evidence and built around the questions buyers ask. If I was a consumer tech CMO, I’d be worried about AI-written content and its implications. Why?…

Sep 17

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Black-and-white image of AI keyboard keys revealed through torn paper, representing PR and content optimization for AI search visibility in consumer tech.

How Do You Optimize PR and Content for AI Search Visibility in Consumer Tech?

By Lindsay Davis AI & Search (GEO)

A Reddit user recently asked a question that more consumer technology CMOs should probably be asking: How can I get my company mentioned in ChatGPT answers and Google AI Overviews? The Reddit discussion touches on Wikipedia, structured data, blog content, press coverage, directories, SEO and llms.txt. There is some good…

Sep 16

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Consumer tech GEO guide showing how brands improve AI search visibility

A Consumer Tech Brand’s Practical Guide to GEO: How to Show Up in AI Search

By Lindsay Davis AI & Search (GEO)

What’s the smartest way for a consumer tech brand to improve search visibility using GEO? Start with the questions consumers ask before they buy. Someone shopping for a keyboard, robot vacuum, e-bike, projector or pair of headphones can now ask ChatGPT, Gemini, Perplexity or Google a fairly specific question: What…

Sep 16

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Abstract black-and-white AI typography representing the content formats AI models cite for consumer tech brands, including research, reviews and earned media.

The Content Formats AI Models Actually Cite (For Consumer Tech Brands)

By Lindsay Davis AI & Search (GEO)

What types of content do AI models trust and cite most for consumer tech brands? For consumer technology brands, the strongest content for AI search tends to do one of three things well: provide original evidence, offer credible independent validation or answer a specific question with enough depth for an…

Sep 16

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Black-and-white image of people wearing Samsung and Apple bags over their heads, illustrating why AI models cite some consumer tech brands and ignore others.

Why AI Models Cite Some Consumer Tech Brands (And Ignore Others)

By Lindsay Davis AI & Search (GEO)

What factors determine whether AI models cite consumer tech brands? The short answer is credibility, relevance and clarity. In our work monitoring AI search for consumer technology brands, five factors consistently deserve attention: third-party credibility, recency, structured content, signals of experience and authority, and a consistent body of information about…

Sep 09

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Consumer tech team reviewing AI search tools including ChatGPT, Gemini, Perplexity, Google AI Overviews and Copilot for product research.

Which AI search tools do consumer technology buyers prefer?

By Lindsay Davis AI & Search (GEO), GEO

The most recent consumer data points to ChatGPT as the most widely used standalone generative AI tool for product research. Google Search remains the dominant product-research channel overall, while Gemini ranks second among the generative AI assistants measured in the strongest comparable 2026 dataset. There is an important limitation to…

Sep 09

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Black and white image of an AI search interface representing how PR and earned media shape what AI understands about technology categories.

How Does PR Help Shape What AI Understands About a Technology Category?

By Lindsay Davis AI & Search (GEO), GEO

PR helps shape what AI understands about a technology category by creating credible third-party information that connects companies with categories, problems, capabilities, use cases and competitors. A company can say on its website that it belongs to a new category. It can describe the problem it solves, explain why its…