Lindsay Davis | Public Relations for Technology Companies

Oct 09

Black-and-white photograph of stacked coins representing the PR and GEO budget a growth-stage tech company may invest in communications and AI visibility.

How Much Should a Growth-Stage Tech Company Spend on PR and GEO?

By Lindsay Davis Growth Stage Technology No Comments

A growth-stage technology company should budget approximately $7,000 to $20,000 per month for a serious PR or combined PR and Generative Engine Optimization (GEO) program. The appropriate investment depends on the company's competitive position, growth objectives, target markets and how much authority it needs to build. At the lower end,…

Oct 07

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Black-and-white image of an executive speaking to a large audience, representing growth-stage PR, executive authority and category leadership after Series A.

The Growth-Stage CMO’s PR Playbook: What Changes After Series A

By Lindsay Davis Growth Stage Technology

After Series A, PR has to do more than generate coverage. It needs to help a growth-stage company own a category, differentiate from competitors, build executive authority, influence customers and increasingly, improve how the company appears in AI search. That requires a different PR playbook. Before Series A, a startup…

Oct 07

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European Tech Companies Have a US Credibility Problem. Here’s How to Fix It.

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A successful European technology company entering the US can have significant revenue, thousands of customers, years of press coverage and a respected brand at home and still arrive in America looking relatively unknown. The product didn't suddenly get worse when it crossed the Atlantic. The evidence surrounding the company changed.…

Oct 07

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Your Company Is Well Known. So Why Are You Invisible in AI Search?

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A company can have significant revenue, thousands of customers, strong Google rankings and years of press coverage and still be nearly invisible when buyers ask ChatGPT, Gemini or Google AI questions about its category. That's because brand awareness and AI visibility measure two different things. Brand awareness tells you whether…

Oct 06

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Why Does ChatGPT Recommend Your Competitors and Not You?

By Lindsay Davis Growth Stage Technology

If ChatGPT recommends your competitors but rarely mentions your company, the problem is usually bigger than your website. AI systems may be finding stronger evidence across the web that your competitors belong in the answer. That evidence can come from editorial coverage, reviews, comparison articles, industry publications, expert commentary, customer…

Oct 01

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Best GEO agencies for growth-stage tech companies in 2026 ranked and compared for AI search visibility, PR, content and measurement.

Best GEO Agencies for Growth-Stage Tech Companies in 2026 (Reviewed & Compared)

By Lindsay Davis GEO

The best GEO agencies for growth-stage technology companies in 2026 include Proper Propaganda, Siege Media, iPullRank, Directive, Omnius, Crackle PR and Infrasity. They are not interchangeable. Some approach Generative Engine Optimization primarily through SEO and technical optimization. Others specialize in content, digital PR, earned media or developer marketing. For growth-stage…

Sep 17

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Black-and-white image of AI keyboard keys revealed through torn paper, representing PR and content optimization for AI search visibility in consumer tech.

How Do You Optimize PR and Content for AI Search Visibility in Consumer Tech?

By Lindsay Davis AI & Search (GEO)

A Reddit user recently asked a question that more consumer technology CMOs should probably be asking: How can I get my company mentioned in ChatGPT answers and Google AI Overviews? The Reddit discussion touches on Wikipedia, structured data, blog content, press coverage, directories, SEO and llms.txt. There is some good…

Sep 16

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Consumer tech GEO guide showing how brands improve AI search visibility

A Consumer Tech Brand’s Practical Guide to GEO: How to Show Up in AI Search

By Lindsay Davis AI & Search (GEO)

What’s the smartest way for a consumer tech brand to improve search visibility using GEO? Start with the questions consumers ask before they buy. Someone shopping for a keyboard, robot vacuum, e-bike, projector or pair of headphones can now ask ChatGPT, Gemini, Perplexity or Google a fairly specific question: What…

Sep 16

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Abstract black-and-white AI typography representing the content formats AI models cite for consumer tech brands, including research, reviews and earned media.

The Content Formats AI Models Actually Cite (For Consumer Tech Brands)

By Lindsay Davis AI & Search (GEO)

What types of content do AI models trust and cite most for consumer tech brands? For consumer technology brands, the strongest content for AI search tends to do one of three things well: provide original evidence, offer credible independent validation or answer a specific question with enough depth for an…

Sep 16

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Black-and-white image of people wearing Samsung and Apple bags over their heads, illustrating why AI models cite some consumer tech brands and ignore others.

Why AI Models Cite Some Consumer Tech Brands (And Ignore Others)

By Lindsay Davis AI & Search (GEO)

What factors determine whether AI models cite consumer tech brands? The short answer is credibility, relevance and clarity. In our work monitoring AI search for consumer technology brands, five factors consistently deserve attention: third-party credibility, recency, structured content, signals of experience and authority, and a consistent body of information about…