Lindsay Davis | Public Relations for Technology Companies

Jun 24

How the right PR agency can help tech brands build trust and traffic

By Lindsay Davis Uncategorized No Comments

Campaigns that succeed are not the ones with the most visibility. They are the ones where narrative, trust, and transparency are tightly connected. Media coverage is not a single outcome. It is a network of signals across multiple sources. Trust is built through repeated exposure, consistent messaging, and credible third-party…

Jun 24

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How a PR agency can help prepare founders for interviews so they sound confident (but still human)

By Lindsay Davis Founder centric

Today, Founders are expected to represent themselves clearly, confidently, and consistently across a myriad of media environments. The challenge is that most founders are not trained spokespeople. They are close to the product, deep in the details, and often trying to over communicate points that lack impact. On top of…

Jun 22

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The 5 Most Innovative GEO Agencies in 2026

By Lindsay Davis GEO

AI search is a real growth channel. As AI search platforms increasingly influence discovery and purchasing decisions, Generative Engine Optimization (GEO) has become one of the fastest-growing areas of marketing. Research from Scrunch's "Prompt-to-Purchase" study suggests AI recommendations can materially influence brand consideration, website visits, and purchase behavior, making AI…

Jun 20

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How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Jun 19

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How We Helped HOTO Tools Transform and Own a Mature Category in the US

By Lindsay Davis AI & Search (GEO), PR Strategy

TAKING TOOLS TO A WHOLE NEW PLACE HOTO Tools came to us with an audacious multi-front mandate: build brand equity and awareness in the United States, drive e-commerce and Amazon sales, and establish category leadership against brands with decades of shelf space and consumer trust. Founded in Shanghai in 2016…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…

Jun 10

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The Amazon Prime Day Resource Library

By Lindsay Davis Amazon Prime Day

A Collection of Useful Articles Related to PR, Marketing and AI Search Tactics for Prime Day Prime Day has become more than a shopping day. It is now one of the most important visibility opportunities of the year for brands. As the event draws closer, we’ve been writing quite a bit…

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…

Apr 23

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Top Agencies That Understand GEO in 2026

By Lindsay Davis AI & Search (GEO), Industry Commentary, PR Strategy

This report profiles eight agencies focused on getting brands surfaced within AI-generated responses, from ChatGPT to Google AI Overviews and other LLM-driven discovery sources. Generative Engine Optimization (GEO) brings together structured data, answer-oriented content, and measurement systems designed to track when and how brands are cited, included, and explained within…