Growth Stage Technology | Public Relations for Technology Companies

Oct 07

Black-and-white image of an executive speaking to a large audience, representing growth-stage PR, executive authority and category leadership after Series A.

The Growth-Stage CMO’s PR Playbook: What Changes After Series A

By Lindsay Davis Growth Stage Technology

After Series A, PR has to do more than generate coverage. It needs to help a growth-stage company own a category, differentiate from competitors, build executive authority, influence customers and increasingly, improve how the company appears in AI search. That requires a different PR playbook. Before Series A, a startup…

Oct 07

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European Tech Companies Have a US Credibility Problem. Here’s How to Fix It.

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A successful European technology company entering the US can have significant revenue, thousands of customers, years of press coverage and a respected brand at home and still arrive in America looking relatively unknown. The product didn't suddenly get worse when it crossed the Atlantic. The evidence surrounding the company changed.…

Oct 07

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Your Company Is Well Known. So Why Are You Invisible in AI Search?

By Lindsay Davis AI & Search (GEO), Growth Stage Technology

A company can have significant revenue, thousands of customers, strong Google rankings and years of press coverage and still be nearly invisible when buyers ask ChatGPT, Gemini or Google AI questions about its category. That's because brand awareness and AI visibility measure two different things. Brand awareness tells you whether…

Oct 06

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Why Does ChatGPT Recommend Your Competitors and Not You?

By Lindsay Davis Growth Stage Technology

If ChatGPT recommends your competitors but rarely mentions your company, the problem is usually bigger than your website. AI systems may be finding stronger evidence across the web that your competitors belong in the answer. That evidence can come from editorial coverage, reviews, comparison articles, industry publications, expert commentary, customer…