AI & Search (GEO) | Public Relations for Technology Companies

Jun 19

Scrunch’s Latest Research Exposes the Attribution Trap in AI-Driven Purchase Journeys

By Jackson Wightman AI & Search (GEO)

Hindsight’s a bitch. That’s what we are going to be saying in the next 6-18 months. For two decades, big tech told us a fable about attribution. That it was possible. That it was a God worth worshipping. In truth, it was always a fishy story. Not for the hard-ass…

Jun 16

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Sketches of four mobile app wireframes drawn on paper, showing different screen layouts and navigation concepts during the early stages of UX and interface design.

The GEO Agency Evaluation Checklist: 8 Things to Ask Before You Hire

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is still young enough that almost anyone can call themselves an expert. There's no certification, no shared methodology,and many of the agencies pitching it today were doing traditional SEO eighteen months ago and have just relabeled the service. That means the burden is on you, the…

Jun 15

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The best GEO strategies begin with understanding your customers, not optimizing content. Surveying how buyers use ChatGPT, Gemini, Claude, Perplexity, and other AI tools reveals where, when, and why AI influences purchase decisions.

The Ultimate Customer Research Survey For GEO

By Jackson Wightman AI & Search (GEO)

Consider this an open kimono. To date, we've not shared the survey below publicly. However, my team got tired of people in the GEO echo-chamber ignoring inalienable facts, so we are releasing this beast into the wild. If there's an ulterior motive, it's for sanity to prevail over slop. The…

Jun 09

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Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

Jun 04

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Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

May 27

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How to Refresh Your Owned Media Content for AI Search Before Prime Day 2026

By Jackson Wightman AI & Search (GEO)

AI agents deciding what to recommend on Prime Day are pulling from the freshest, most structured content they can find. Here is how to make sure that includes yours. Why owned content matters for AI search on Prime Day Bezos is about to throw another giant consumption party. Apparently in…

May 21

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Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Apr 30

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The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman AI & Search (GEO), Founder centric, Thought leadership

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 28

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The Best PR Firms for Generative Engine Optimization (GEO) in 2025

By Proper Propaganda AI & Search (GEO)

https://properpropaganda.net/the-best-pr-firms-for-generative-engine-optimization-geo-in-2025/

Apr 25

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Hybrid PR vs. Traditional PR Retainer Models

By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership

Why Outcome-Tied Billing Is Reshaping PR in 2026 Traditional PR still runs on large annual retainers, with little connection between spend and outcome. Proper Propaganda takes a hybrid approach. A base fee funds the system, and performance-based upside ties the work to what actually moves the business, from revenue and…