AI & Search (GEO) | Public Relations for Technology Companies

Aug 10

Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…

Aug 05

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Professional businessperson giving an OK gesture representing confidence in selecting the best Generative Engine Optimization (GEO) agency for enterprise AI visibility and AI search success.

Best GEO Agencies for Enterprise Companies (2026)

By Proper Propaganda AI & Search (GEO), GEO

The 5 Best Generative Engine Optimization Agencies for Large Brands Summary Enterprise companies face a new visibility challenge. Buyers are increasingly researching vendors through ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other AI assistants before ever visiting a website. Ranking well in Google is still important, but it is…

Aug 01

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Black-and-white image of a shopper carrying multiple shopping bags, representing the modern AI-powered buyer journey from product discovery and evaluation to purchase decisions and post-purchase support in Generative Engine Optimization (GEO).

The GEO Buyer Journey: How AI Influences Customers from Education to Ownership

By Lindsay Davis AI & Search (GEO), GEO

Understanding how AI influences customer decisions from education through post-purchase support. Generative Engine Optimization (GEO) has become one of the fastest evolving disciplines in marketing. As brands work to increase their visibility in ChatGPT, Perplexity, Google's AI Overviews, and other AI-powered search experiences, new metrics, tools, and methodologies continue to…

Jul 31

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Black-and-white photo of sheep blindly walking up a steep hill and falling over a cliff beside a warning sign reading "Warning: Excess Share of Answer," illustrating the danger of over-relying on Share of Answer instead of measuring GEO performance across the full AI buyer journey.

The trouble with Share of Answer

By Jackson Wightman AI & Search (GEO), GEO

Discovery-level prompts are where the sex lives. It’s natural. Everyone gets excited when a company begins to show up in unbranded prompts like “What is the best X for Y.” When inbound leads jump, the happy fervor gets more intense. And so we worship at the altar of Share of…

Jul 16

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Black GEO rocket launching above clouds, representing the LAUNCH Framework for consumer tech product launches and the role of PR, earned media, content, product reviews, search, and Generative Engine Optimization in building sustained visibility.

How to Launch a Consumer Tech Product: A Complete PR Guide

By Lindsay Davis AI & Search (GEO), Tech Launch

A practical framework for building the narrative, earning useful coverage, working with creators, and increasing visibility across search and AI platforms. Introduction A consumer tech product launch used to have a fairly recognizable shape. Write a press release. Brief a handful of technology journalists. Send review units. Coordinate the announcement…

Jul 12

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Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 11

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Leading PR Firms for Building Brand Visibility Across AI Search

By Lindsay Davis AI & Search (GEO)

We compared PR firms that are helping brands increase visibility across ChatGPT, Gemini, Perplexity, and Google AI search. Brand discovery is vastly different from what it once was. For decades, companies relied on search engines, media coverage, advertising, and word of mouth to build visibility. Today, consumers are increasingly asking…

Jul 08

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Top PR & GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO)

The agencies helping brands earn media coverage and AI visibility Public relations is ever evolving, but not more than lately. For decades, the goal of PR was to generate awareness through trusted media coverage. Today, that same coverage influences something much bigger: how brands are discovered, cited, and recommended by…

Jul 07

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Wirecutter's "The Perfect Gift for Everyone on Your List" editorial gift guide, illustrating how expert-tested listicles combine comparisons, recommendations, and structured evaluations to create AI-citable content that supports buying decisions and recommendation prompts.

How to Build Listicles That AI Systems Cite, Surface, and Recommend

By Lindsay Davis AI & Search (GEO)

Fewer tactics in GEO generate more debate than the self-promoting listicle. Some see it as gaming the system, others see it as smart positioning. Either way, they are becoming increasingly common, and when done correctly, AI systems cite them beyond a recency term and gobble them up like Pacman on…

Jul 06

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Just write the damn listicle

By Jackson Wightman AI & Search (GEO)

Cristiano Ronaldo, Luis Suarez and Neymar have a lot more in common than a penchant for scoring goals. Each is famous for on-field histrionics, notably taking dives to get penalty calls when it gives their teams an advantage. Does anyone really like this behaviour? No. Does it ruin football’s appeal?…