AI & Search (GEO) | Public Relations for Technology Companies

Mar 17

How to Get Your Tech Product Featured in Mother’s Day 2026 Gift Guides

By Proper Propaganda Affiliate, AI & Search (GEO), Industry Commentary, Influencer & Performance PR, PR Strategy No Comments

Mother’s Day is one of the most commercially significant moments of the year for consumer tech. Gift guide placements in outlets like Wirecutter, CNET, and PCMag influence real purchase decisions. They also shape how products are described across AI-generated answers in ChatGPT, Perplexity, and Google AI Overviews. Most brands show…

Feb 27

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Top of Funnel Is Not Optional: A Series on Why Growth Starts Before Conversion

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Over the past several months, we published a series of posts examining a persistent mistake made by companies entering or scaling in the U.S. market: They invest heavily in conversion before creating demand. Executives obsess over performance marketing efficiency, attribution dashboards, CAC optimization, and last-touch reporting while underfunding the one…

Feb 27

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Ludicrous PR advice, straight from Silicon Valley

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Silicon Valley dispenses a lot of terrible advice about PR. Search for pretty much anything from the folks at Y-Combinator and you’ll encounter dilettantism on a grand scale. Alongside investors, a range of other, non-VC actors, espouse ideas that are untethered to reality. A core tenet of Valley PR bullshit…

Feb 23

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Gartner and the Narrative Arms Race

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Nope, it was not an astrological event. That glow lighting up the sky? That’s the Comms-Industrial-Complex reading Gartner’s predictions about PR budgets doubling by 2027 thanks to Generative Engine Optimization. But extra cash for agencies is not the real story. Gartner’s third prediction is. It reads: By 2029, 45% of…

Feb 19

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How to Choose a PR Agency for a Series B Announcement

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A practical guide for venture-backed tech founders, 2026 A Series B announcement is one of the highest-leverage communications moments a startup gets. The right PR agency shapes how journalists, investors, recruiters, and AI-powered search systems understand your category position. The wrong one files a press release and reports impressions. This…

Feb 19

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Content Fast and Slow

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

My apologies to Daniel Kahneman for the riff on his title. Maybe, like me, you’ve acquired this strange new reflex vis-a-vis AI-produced content. I just shut down when I see the see-saw cadence. Three. Short. Sentences. Thinking that resembles candy floss. We can all tell when someone shits on a…

Feb 17

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A Fishing Fable About the Top of the Funnel

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

Johnny fishes in the pond near his house once a week. He catches 2 fish. They make for an amazing dinner. The fish are so tasty that he starts fishing twice a week. At this level he can pull 3 fish a week. He does this for 2 months straight.…

Feb 12

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Should You Invest in Generative Engine Optimization Before ROI Is Clear?

By Jackson Wightman AI & Search (GEO), Industry Commentary, PR Strategy No Comments

A billboard has no reliably traceable ROI.Depending on where it is, it can cost hundreds of thousands. But not one time, ever, has it driven perfectly attributable sales.Still, we’ve been buying and selling billboards for a hell of a long time. They are durable (heck, even Steve Jobs loved them).The…

Feb 03

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PR Firms Using AI to Choose the Right Media for Tech Launches in 2026

By Proper Propaganda AI & Search (GEO), Industry Commentary, PR Strategy

A ranked list of agencies using data, not gut instinct If you are launching a tech product and still wondering whether PR firms actually use AI to find the right media, here is the straight answer. Yes. Some do. Most say they do. Very few build their strategy around it.…

Feb 02

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Why Foreign Brands Fail in the US When They Reuse Their Home-Market Playbook

By Proper Propaganda AI & Search (GEO), Influencer & Performance PR, PR Strategy

Strategies that lean heavily on conversion and bottom-funnel tactics can work in many markets. In the United States, they routinely fail. The reason is not product quality or execution. It is a misunderstanding of how American consumers make decisions. The US market rewards familiarity, loyalty, and trust more than efficiency…