Skip to main content
Category

Case Studies

See how we’ve helped bold tech brands slay Goliaths, carve out new categories, and turn big dreams into market domination. Real results, no fluff.

Apr 14
Love0
Close-up photo of a GLP-1 weight loss injection pen representing growing consumer interest in AI search behaviour around medications like Ozempic and Wegovy.

AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy No Comments
Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…
Read More
Apr 01
Love0

From Coverage to Conversion: What Actually Drives Growth in Successful Brands

By Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy
Short Answer PR drives conversion when coverage is aligned with reviews, commerce pathways, and timing. The campaigns that convert are not the ones with the most visibility. They are the ones where narrative, trust, and transaction are tightly connected. Most PR campaigns end at coverage. That is the problem. Coverage…
Read More
Apr 01
Love0

Why Product Reviews and Commerce Media Drive Revenue: How PR Turns Coverage Into Sales

By Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy
Simply Put Product reviews and commerce media drive revenue because they place products inside high-intent buying environments where trust, evaluation, and transaction are tightly connected. Reviews influence decisions. Commerce media captures those decisions through affiliate and retail pathways. There is a version of PR that still lives in 2015. It…
Read More
Apr 01
Love0

How to Measure PR ROI: The Metrics That Actually Matter

By Affiliate, AI & Search (GEO), Case Studies, Industry Commentary, Influencer & Performance PR, PR Strategy
In Short  PR ROI is measured by how coverage changes demand, not how much coverage you get. The metrics that matter are coverage quality, revenue connection, narrative consistency, and timing alignment across channels. Most PR reporting is built to look good in a meeting. Big numbers. Clean charts. Impressive reach.…
Read More
Close Menu