Founder centric | Public Relations for Technology Companies

Jun 24

How a PR agency can help prepare founders for interviews so they sound confident (but still human)

By Lindsay Davis Founder centric

Today, Founders are expected to represent themselves clearly, confidently, and consistently across a myriad of media environments. The challenge is that most founders are not trained spokespeople. They are close to the product, deep in the details, and often trying to over communicate points that lack impact. On top of…

Jun 20

Love0

How PR Agencies Help a Consumer Tech Brand During A Crisis

By Lindsay Davis Founder centric, PR Strategy

Why modern crisis communications is about protecting trust, visibility, and AI search presence all at once. Every consumer technology company eventually gets punched in the face. Sometimes it's a defective product. Sometimes it's a battery issue, a product recall, an executive who says something spectacularly unhelpful, or a manufacturing controversy…

Apr 30

Love0

The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman AI & Search (GEO), Founder centric, Thought leadership

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 08

Love0

Top PR Agencies for Founder Thought Leadership in Tech Media

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In Short The best PR agencies for founder thought leadership in tech media are those that position founders as repeatable, credible sources in coverage, not just spokespeople for their companies. The strongest firms combine narrative strategy, commentary pitching, and media integration to drive consistent inclusion in articles, not one-off mentions.…

Apr 08

Love0

How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

Love0

Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…

Apr 08

Love0

Commentary to Credibility: The System Behind Founder Thought Leadership in Tech

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership

In short Founder thought leadership is not content. It is a system that turns expertise into repeated media usage and, increasingly, AI retrieval. Most founders approach this backwards. They think: post more say something interesting build an audience None of that is the mechanism. The mechanism is simpler and harsher.…