The best GEO agencies for growth-stage technology companies in 2026 include Proper Propaganda, Siege Media, iPullRank, Directive, Omnius, Crackle PR and Infrasity.
They are not interchangeable.
Some approach Generative Engine Optimization primarily through SEO and technical optimization. Others specialize in content, digital PR, earned media or developer marketing.
For growth-stage technology companies, our top overall choice is Proper Propaganda because its GEO methodology combines AI visibility diagnostics, technical foundations, content, SEO, Public Relations, third-party authority and ongoing measurement.
This guide compares seven GEO agencies based on their technology specialization, GEO methodology, technical capabilities, content expertise, ability to build third-party authority, measurement systems and suitability for growth-stage marketing teams.
Key Takeaways
- Best overall GEO agency for growth-stage tech: Proper Propaganda.
- Best for content-led GEO: Siege Media.
- Best for technically complex AI search programs: iPullRank.
- Best for performance-oriented B2B companies: Directive.
- Best for SaaS and fintech: Omnius.
- Best alternative PR-led GEO agency: Crackle PR.
- Best for DevTools and technical B2B: Infrasity.
- Best GEO programs combine multiple disciplines: Technical accessibility, content, SEO, authority and measurement all potentially affect AI visibility.
- GEO should begin with a diagnostic: The right tactics depend on why a company is absent, misrepresented or outranked in AI-generated answers.
Top GEO Agencies for Growth-Stage Tech Companies at a Glance
| GEO Agency | Best For | Primary GEO Strength |
|---|---|---|
| Proper Propaganda | Growth-stage technology companies | Integrated PR + GEO |
| Siege Media | Companies with large content programs | Content, digital PR and citation strategy |
| iPullRank | Enterprise and technically complex organizations | Relevance Engineering and technical AI search |
| Directive | B2B SaaS and performance-oriented teams | GEO connected to pipeline and performance |
| Omnius | SaaS, fintech and AI companies | SEO + GEO |
| Crackle PR | B2B technology companies | PR-led GEO and earned authority |
| Infrasity | DevTools, infrastructure and technical B2B | Technical content and AI citation visibility |
How We Evaluated the Best GEO Agencies
We evaluated the agencies in this guide against eight factors relevant to growth-stage technology companies.
1. GEO Specialization
Does the agency have a defined Generative Engine Optimization or AI-search methodology rather than simply relabeling existing SEO services?
2. Technology Experience
Does the agency understand SaaS, AI, consumer technology, hardware, fintech, cybersecurity, DevTools or other technology categories?
3. Prompt and AI Visibility Research
Can the agency establish what buyers are asking AI systems and measure how the company and its competitors appear across those prompts?
4. Technical Capability
Can the agency identify website architecture, crawlability, indexing, entity, structured-data and information-access problems that may affect AI visibility?
5. Content Capability
Can the agency create information that directly addresses the questions buyers ask throughout the customer journey?
6. Third-Party Authority
Can the agency influence sources beyond the client’s own website through Public Relations, digital PR, original research, communities, reviews, affiliate relationships or other external authority-building work?
7. GEO Measurement
Does the agency measure more than AI referral traffic or individual mentions?
Useful measurements can include Share of Answer, Prompt Coverage, citation sources, Brand Citation Rate, competitive position and recommendation accuracy.
8. Suitability for Growth-Stage Companies
Is the agency structured to work with companies that already have product-market fit, customers, competitors and established marketing activity but are not necessarily global enterprises?
Our rankings reflect these criteria specifically. An agency ranked lower overall may be a better choice for a particular use case.
What Is a GEO Agency?
A Generative Engine Optimization agency helps companies improve how their brands, products and expertise are understood, surfaced, cited and recommended in AI-generated answers.
The relevant platforms can include ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and other generative search and answer systems.
GEO can involve:
- Customer and prompt research.
- AI visibility diagnostics.
- Technical SEO.
- Website architecture.
- Content.
- Entity clarity.
- Structured information.
- Traditional SEO.
- Public Relations.
- Digital PR.
- Third-party authority.
- Citation analysis.
- Competitive benchmarking.
- AI visibility measurement.
Google’s own guidance is useful here.
Google says conventional SEO best practices remain relevant to its generative AI search features. Pages still need to be accessible, indexed and eligible to appear in Search. Google also recommends creating unique, valuable, non-commodity content rather than producing material specifically to manipulate AI search.
Google further says there is no special schema or technical markup required specifically for its generative AI features.
That is an important distinction.
GEO does not replace SEO.
It expands the visibility problem beyond conventional rankings.
Why Does GEO Matter to Growth-Stage Technology Companies?
GEO matters because discovery is increasingly happening inside the answer itself.
A buyer can ask an AI system:
- What are the best enterprise password managers?
- Which mechanical keyboards are best for Mac?
- What are the leading agentic payment platforms?
- What cybersecurity platforms should a 500-person company consider?
- Which e-bike brands offer the best value?
- Company A vs. Company B: which is better for my needs?
The resulting answer can establish a consideration set before the buyer reaches a company’s website.
This is particularly important because AI-generated search experiences can reduce traditional click behavior.
In a 2025 study of Google browsing behavior, Pew Research Center found that users clicked a conventional search result on 8% of visits when an AI summary appeared, compared with 15% when no AI summary appeared.
Users clicked links contained within the AI summary itself in only 1% of visits where an AI summary appeared.
That does not mean conventional search is disappearing.
It does mean that being represented inside the answer is becoming a distinct marketing objective from earning the click.
Is GEO the Same as SEO?
No. GEO and SEO overlap, but they optimize for different outcomes.
SEO traditionally focuses on improving the visibility of webpages in search results.
GEO focuses on improving the visibility, representation, citation and recommendation of brands and information inside generative answers.
Google explicitly says SEO remains foundational to visibility in Google AI Overviews and AI Mode.
But GEO introduces additional questions:
- Does the brand appear in the answer?
- How frequently does it appear?
- How is it described?
- Which competitors appear alongside it?
- Which sources support the answer?
- Is the company’s own content cited?
- Is the brand included in recommendations?
- Is the information accurate?
For a growth-stage company, those questions can matter even when traditional SEO performance is strong.
What Does a Complete GEO Program Include?
Proper Propaganda uses six stages:
Audit → Strategy → Foundation → Content → Authority → Measurement
Audit
Determine how buyers use AI, establish a prompt universe, benchmark current visibility and identify competitors.
Strategy
Determine which prompts, topics, buyer stages and visibility problems matter commercially.
Foundation
Make the company, products and expertise easy for search and AI systems to access and understand.
Content
Create useful information around the questions buyers actually ask.
Authority
Build credible external evidence through earned media, digital PR, original research, reviews, communities and other relevant third-party sources.
Measurement
Track how visibility changes and use those findings to determine the next round of work.
Proper Propaganda explains the full methodology in its GEO Framework for Generative Engine Optimization and Measurement.
Why Does Third-Party Authority Matter for GEO?
AI visibility is not determined by a company’s website alone.
AI search and answer systems can retrieve information from publishers, communities, reviews, comparison pages, research, documentation and other third-party sources.
This creates an important distinction between owned information and external authority.
Google’s current guidance notes that its generative AI search experiences can surface what is being said about products and services across websites, blogs, videos and forums.
It specifically cautions against manufacturing inauthentic mentions, reinforcing the importance of genuine third-party information rather than artificial citation-building.
This is one of the reasons PR and GEO increasingly intersect.
Best GEO Agencies for Growth-Stage Technology Companies
1. Proper Propaganda
Best for: Growth-stage technology companies that want PR, content, authority and GEO managed as one visibility program.
Overview
Proper Propaganda is a North American Public Relations and Generative Engine Optimization agency focused on technology companies.
Its GEO methodology treats AI visibility as a multidisciplinary problem involving customer research, technical foundations, content, SEO, third-party authority and measurement.
Rather than beginning with content production, Proper Propaganda begins by establishing how buyers use AI, where a company currently appears and why competitors may be outperforming it.
The resulting strategy follows six stages:
Audit → Strategy → Foundation → Content → Authority → Measurement
What Makes Proper Propaganda Different?
The primary difference is the integration of Public Relations and GEO.
Many GEO agencies originated in SEO.
Proper Propaganda originated in technology PR and added the technical, content and measurement capabilities required to address AI visibility more broadly.
That allows the agency to work on both:
Owned authority: What the company publishes and how clearly machines can understand it.
External authority: What credible third parties publish about the company and its category.
This distinction matters when a company’s AI visibility problem cannot be fixed solely through its website.
Does Proper Propaganda Have Its Own GEO Results?
Yes.
Proper Propaganda began applying its GEO methodology to itself in July 2025.
The agency initially benchmarked approximately 100 commercial prompts across ChatGPT, Google AI Overviews and Perplexity and reported zero AI visibility at baseline.
It subsequently expanded the monitored universe to more than 260 prompts while restructuring its website, publishing question-driven content, improving technical foundations and building external authority.
The agency reported that meaningful traction did not begin until approximately 14 weeks into the program.
That is useful because it provides a documented implementation example rather than promising immediate GEO results.
Read the full Proper Propaganda GEO case study.
Ideal For
Proper Propaganda is best suited to:
- Growth-stage technology companies.
- Consumer technology brands.
- Hardware companies.
- AI companies.
- SaaS companies.
- International technology companies entering North America.
- CMOs already investing in PR, SEO or content.
- Companies with both owned-content and third-party-authority gaps.
- Companies wanting GEO tied to the wider buyer journey.
GEO Measurement
Proper Propaganda does not recommend treating Share of Answer as the only GEO metric.
Its framework measures different outcomes at different stages of the buyer journey.
Relevant metrics include:
- Share of Answer.
- Prompt Coverage.
- Brand Citation Rate.
- Position.
- Recommendation Accuracy.
- Share of Shelf.
- Citation sources.
- AI referral traffic.
The agency’s GEO Buyer Journey framework explains why different metrics matter at different stages.
Pros
- Technology specialization.
- Integrated PR + GEO.
- Traditional earned-media capability.
- Prompt-universe development.
- Competitive AI visibility diagnostics.
- Content strategy.
- Technical foundations.
- Third-party authority building.
- Buyer-journey measurement.
- Experience with consumer technology and hardware.
- North American market-entry expertise.
- Senior-led agency model.
Cons
- Technology specialization makes the agency less relevant to companies outside technology.
- Boutique structure may not suit multinational enterprises looking for a large global agency network.
- Not designed as a low-cost, high-volume SEO content shop.
- Integrated PR + GEO is unnecessary if the diagnostic reveals a purely technical SEO problem.
Final Verdict
Proper Propaganda is our first choice for growth-stage technology companies that need GEO to work across owned content, technical foundations, earned authority and Public Relations.
It is particularly well suited to companies whose AI visibility problem cannot be solved through SEO or content alone.
Read more about Proper Propaganda’s approach to GEO.
2. Siege Media
Best for: Companies that want content, digital PR, community visibility and GEO managed at scale.
Overview
Siege Media is an established SEO and content marketing agency with a dedicated GEO offering.
Its current GEO program combines proprietary research, digital PR, bottom-of-funnel content, Reddit and community activity, affiliate partnerships, content freshness and AI visibility measurement.
That makes Siege one of the broader content-led GEO providers in this comparison.
What Makes Siege Media Different?
Siege approaches GEO through the citation ecosystem surrounding a brand.
Its GEO service explicitly works across owned content, editorial sources, Reddit, affiliate publishers and other surfaces that AI systems may cite.
Siege reports GEO performance using LLM Share of Voice, citations, AI referral traffic and branded-search metrics.
The agency also publishes its own research into AI citation behavior.
Ideal For
- SaaS.
- Fintech.
- Cybersecurity.
- E-commerce.
- Established content programs.
- Companies investing heavily in organic acquisition.
- Brands requiring content production at scale.
Pros
- Deep content expertise.
- SEO capability.
- Digital PR.
- Proprietary research.
- Reddit/community strategy.
- Affiliate expertise.
- AI citation measurement.
- Strong distribution capabilities.
Cons
- Content and SEO remain central to the model.
- Traditional technology media relations are not its primary specialization.
- Companies requiring product PR, founder positioning or sustained technology-media relations may require additional support.
Final Verdict
Siege Media is a strong option for companies whose GEO opportunity is primarily connected to content, digital PR, communities and third-party citation surfaces.
For technology companies where traditional earned media and brand narrative need to play a larger role, Proper Propaganda is the stronger fit.
Learn about Siege Media’s GEO services.
3. iPullRank
Best for: Enterprise and technically sophisticated organizations with complex AI-search problems.
Overview
iPullRank is a search and content marketing agency with a technically sophisticated approach to AI search.
Its proprietary Relevance Engineering framework combines information retrieval, artificial intelligence, content strategy, user experience, technical SEO and digital PR.
What Makes iPullRank Different?
Technical depth.
iPullRank has developed an extensive AI Search Manual explaining information retrieval, semantic relevance, passage optimization, query fan-out, measurement and other components of AI search.
Its Relevance Engineering methodology is designed to move beyond conventional keyword optimization toward matching content with how modern retrieval systems understand relevance.
Ideal For
- Enterprise companies.
- Large websites.
- Technically sophisticated marketing organizations.
- Companies with significant SEO infrastructure.
- Companies facing complex retrieval and information-architecture problems.
Pros
- Advanced technical expertise.
- Deep AI-search research.
- Information-retrieval expertise.
- Strong SEO background.
- Relevance Engineering methodology.
- Detailed AI-search measurement.
- Strong fit for enterprise environments.
Cons
- Technical depth may exceed what many growth-stage companies require.
- Search remains a central organizing discipline.
- Companies with primarily PR or earned-authority problems may need complementary media-relations capabilities.
- Less specialized around consumer technology product PR.
Final Verdict
iPullRank is one of the strongest choices for technically complex AI-search problems, particularly within larger organizations.
Proper Propaganda is a better fit when technology PR, earned authority and media positioning are equally important parts of the problem.
Read iPullRank’s Relevance Engineering framework.
4. Directive
Best for: B2B and SaaS companies that want GEO connected to performance marketing and pipeline.
Overview
Directive is a B2B performance marketing agency with capabilities across SEO, content and AI-search optimization.
Its approach is particularly relevant to SaaS companies that want to connect AI visibility with broader acquisition and revenue measurement.
What Makes Directive Different?
Directive approaches GEO from a performance-marketing perspective.
Rather than treating AI visibility entirely as a brand metric, its work emphasizes connecting visibility and content to buyer behavior, demand and pipeline.
Ideal For
- B2B SaaS.
- Technology companies with performance-oriented marketing teams.
- Companies focused heavily on pipeline.
- Marketing organizations already operating sophisticated demand-generation programs.
Pros
- Strong B2B specialization.
- Performance orientation.
- SEO expertise.
- Content capability.
- GEO strategy.
- Revenue and pipeline mindset.
Cons
- Not primarily a traditional PR agency.
- Less specialized in consumer technology and hardware.
- Earned media is not the central organizing discipline.
Final Verdict
Directive is particularly relevant to B2B SaaS companies that want GEO integrated into performance marketing and demand generation.
Proper Propaganda is better suited to companies where PR, external authority and media positioning are significant parts of the GEO problem.
5. Omnius
Best for: SaaS, fintech and AI companies wanting SEO and GEO managed together.
Overview
Omnius is a B2B SEO and GEO agency specializing in SaaS and fintech.
Its GEO work includes AI crawler optimization, content optimization, citation monitoring, technical SEO, site architecture and AI-search data tracking.
What Makes Omnius Different?
Its strength is specialization.
Rather than serving every industry, Omnius focuses heavily on B2B software and fintech.
Its offering combines conventional SEO infrastructure with visibility inside AI-generated answers.
Ideal For
- SaaS.
- Fintech.
- AI software.
- B2B technology.
- Companies already investing significantly in organic search.
Pros
- SaaS and fintech specialization.
- SEO + GEO integration.
- Technical SEO.
- Content production.
- Citation monitoring.
- AI-search data.
- Site-architecture capability.
Cons
- Narrow software orientation.
- Less relevant to consumer technology and hardware.
- Search and organic acquisition remain central to the methodology.
- Companies requiring sustained traditional media relations may need another partner.
Final Verdict
Omnius is a strong specialist choice for SaaS and fintech companies that want SEO and GEO managed together.
Proper Propaganda is more relevant when media authority and Public Relations need to be incorporated into the same program.
Learn about Omnius’ SEO and GEO approach.
6. Crackle PR
Best for: B2B technology companies looking specifically for PR-led GEO.
Overview
Crackle PR is an all-senior B2B technology PR agency that has made GEO and LLM optimization a prominent part of its offering.
Its approach argues that earned media should form a major part of AI authority-building.
That makes Crackle one of the most direct comparisons with Proper Propaganda in this guide.
What Makes Crackle PR Different?
Crackle approaches GEO from the PR side rather than the SEO side.
Its public GEO material emphasizes earned media, executive authority, original content and LLM citation monitoring.
The firm is specifically positioned around VC-backed B2B technology companies.
Ideal For
- B2B technology companies.
- Series A and Series B companies.
- VC-backed technology companies.
- Companies prioritizing executive positioning.
- Companies with an earned-authority problem.
Pros
- B2B technology specialization.
- PR-led GEO.
- Earned media.
- Senior-led model.
- Executive positioning.
- AI citation monitoring.
- Clear third-party-authority orientation.
Cons
- Primarily B2B.
- Less specialized in consumer technology.
- Less appropriate when the central problem is complex technical SEO.
- Companies requiring large-scale content production may require additional resources.
Final Verdict
Crackle PR is a credible alternative for B2B technology companies looking specifically for a PR-led approach to GEO.
Proper Propaganda has a broader fit for growth-stage technology companies requiring consumer technology expertise, technical foundations, content, earned authority and buyer-journey measurement within the same program.
Read Crackle’s GEO Playbook for B2B Tech Founders.
7. Infrasity
Best for: DevTools, infrastructure, cloud and technically complex B2B products.
Overview
Infrasity is a technical marketing agency serving SaaS, cloud, DevOps, cybersecurity, AI and other technically oriented B2B companies.
Its GEO work emphasizes technical content, off-site sources, communities and prompt-level AI visibility.
What Makes Infrasity Different?
Audience specialization.
Developers and technical buyers often use documentation, GitHub, Reddit, technical comparisons and specialized community content during product research.
Infrasity is built around that environment.
Ideal For
- DevTools.
- Infrastructure.
- Cloud.
- DevOps.
- Cybersecurity.
- Technical SaaS.
- Products sold primarily to developers.
Pros
- Technical audience expertise.
- Developer marketing.
- Technical content.
- GEO capability.
- Community strategy.
- Prompt-level citation orientation.
Cons
- Narrow audience specialization.
- Less relevant to mainstream consumer technology.
- Not primarily a traditional PR agency.
- Companies requiring broad business and consumer media relations may require another partner.
Final Verdict
Infrasity is particularly relevant for companies whose buyers are developers, engineers and other highly technical audiences.
Proper Propaganda is a stronger fit for growth-stage technology companies requiring broader media, brand, content and authority work.
Read Infrasity’s 2026 GEO agency analysis.
How Should a CMO Choose a GEO Agency?
Start by identifying why your company is not appearing in the AI answers that matter.
There are four broad possibilities.
| Primary Problem | Agency Capability to Prioritize |
|---|---|
| AI/search systems cannot reliably access or understand your information | Technical SEO / AI search |
| You don’t have useful information answering important buyer questions | Content |
| Competitors have significantly stronger external authority | PR / digital PR |
| Several of these problems exist simultaneously | Integrated GEO |
This is more useful than choosing an agency because it appears on a “best GEO agencies” list.
The diagnostic should determine the tactics.
What Questions Should You Ask a GEO Agency Before Hiring It?
1. How Do You Establish Our Prompt Universe?
A GEO program needs a defined universe of commercially relevant questions.
That universe should cover different stages of the customer journey rather than a random collection of prompts where the brand already performs well.
2. How Do You Establish Our Baseline?
The agency should measure current performance before making significant changes.
Without a baseline, it becomes difficult to establish whether the program is actually improving visibility.
3. Which AI Platforms Do You Monitor?
ChatGPT alone is not an AI visibility strategy.
The appropriate platform set depends on the audience but can include ChatGPT, Google AI experiences, Gemini and Perplexity.
4. What Do You Actually Change?
Ask whether the agency can address:
- Technical architecture.
- Content.
- Messaging.
- SEO.
- Structured information.
- Media coverage.
- Digital PR.
- Third-party authority.
- Citation sources.
- Communities.
This quickly reveals what type of GEO agency you are actually hiring.
5. How Do You Measure GEO?
Mention count alone is weak.
A mature measurement framework should consider metrics such as:
- Share of Answer.
- Prompt Coverage.
- Brand Citation Rate.
- Citation sources.
- Position.
- Recommendation Accuracy.
- Share of Shelf.
- AI referral traffic.
Proper Propaganda has published a more detailed GEO agency evaluation checklist.
6. Can You Influence Third-Party Sources?
If the company’s problem is external authority, changing its blog will not necessarily solve it.
Ask what the agency can actually do beyond the client’s website.
7. How Does GEO Connect to the Buyer Journey?
A discovery prompt and a purchase prompt have different commercial implications.
For example:
Discovery: What are the best mechanical keyboard brands?
Evaluation: Is Keychron a good keyboard brand?
Comparison: Keychron vs. Logitech for Mac.
Purchase: What is the best Keychron keyboard for programming?
A brand’s performance should be understood in that context.
8. What Happens After the First Optimization?
GEO should operate as a loop:
Measure → Diagnose → Act → Measure again.
AI systems change.
Competitors change.
Content changes.
Citation sources change.
A one-time optimization cannot account for that.
What GEO Metrics Should CMOs Track?
Share of Answer
Share of Answer measures how frequently a brand appears across a defined universe of relevant AI answers.
If a brand appears in 30 of 100 tracked responses, its basic Share of Answer is 30%.
The prompt set and methodology need to remain sufficiently consistent for comparisons over time to mean anything.
Prompt Coverage
Prompt Coverage measures the percentage of strategically important prompts where a brand appears.
It helps identify whether visibility extends across the buyer journey or is concentrated around a few questions.
Brand Citation Rate
Brand Citation Rate measures how frequently the brand or its owned information is cited as a source in relevant AI answers.
Recommendation Accuracy
Recommendation Accuracy measures whether AI systems accurately represent a company’s products, capabilities, pricing, positioning or other important information.
Visibility is not particularly valuable when the information being surfaced is wrong.
Share of Shelf
Share of Shelf measures a brand’s presence within AI-generated product recommendations or consideration sets relative to competitors.
This is particularly useful for consumer technology and other product categories.
Can a Company Do GEO Internally?
Yes. A company can run GEO internally if it has the necessary capabilities and resources.
A serious internal program can require:
- Customer research.
- Prompt-universe development.
- Web audit & architecture.
- AI visibility monitoring.
- Competitive analysis.
- Technical SEO.
- Content strategy.
- Content production.
- Analytics.
- PR.
- Digital PR.
- Citation analysis.
- Community strategy.
- Ongoing experimentation.
Companies that already have strong teams across those disciplines may only need outside help with diagnostics, tooling or specific capability gaps.
The challenge is coordination.
GEO frequently crosses organizational boundaries that companies have historically treated separately.
Proper Propaganda compares several approaches, including internal GEO programs, in Building AI Visibility and Comparing the Most Common GEO Approaches.
How Long Does GEO Take to Work?
There is no universal GEO timeline, and agencies should be cautious about guaranteeing AI citations or rankings within a fixed period.
Different interventions move at different speeds.
Technical problems can sometimes be corrected relatively quickly.
New content must be discovered and incorporated into relevant retrieval systems.
External authority generally takes longer to build.
Proper Propaganda’s own GEO case study reported that the agency began from zero measured visibility and did not see meaningful traction until approximately 14 weeks into its program.
Siege Media recommends a six-month-plus horizon for its GEO engagements, arguing that citation authority compounds rather than appearing immediately.
These are agency experiences, not universal guarantees.
What Types of Content Are Useful for GEO?
There is no single content format guaranteed to earn AI citations.
Useful formats can include:
- Original research.
- Statistics.
- Definitions.
- Comparisons.
- Product information.
- Pricing information.
- Buying guides.
- FAQs.
- Case studies.
- Technical documentation.
- Methodologies.
- Expert commentary.
- How-to material.
The underlying principle is more important than the format.
Google recommends creating unique, valuable, non-commodity content for both traditional and generative search.
It also specifically warns against producing large volumes of low-value content simply to manipulate search visibility.
How Much Does a GEO Agency Cost?
GEO agency pricing varies substantially because GEO can describe anything from content optimization to a multidisciplinary program involving technical work, content, PR and measurement.
At Proper Propaganda, Public Relations and GEO services, generally range between $7,000 and $20,000 per month depending on scope and performance.
Pricing models vary by agency, with some offering fixed packages and others providing custom pricing based on scope.
Price comparisons are only useful when the scopes are comparable.
A $5,000 content-optimization program and a $15,000 integrated PR + GEO program are not versions of the same service.
Is GEO Just About Getting Cited by ChatGPT?
No. GEO is broader than earning ChatGPT citations.
A company can appear in an answer without being cited.
It can be cited but represented inaccurately.
It can perform strongly in discovery prompts but disappear from purchase prompts.
It can perform well in ChatGPT but poorly in Google or Perplexity.
The objective is therefore broader:
Improve how the company is understood, surfaced, cited, compared and recommended across the AI experiences that matter to its customers.
Does Structured Data Improve GEO?
Structured data remains useful, but claims about special “AI schema” should be treated carefully.
Google says there is no special schema.org markup required to appear in its generative AI search features.
Structured data should accurately match visible page content and remains useful for conventional search features and machine-readable information.
But adding schema alone is not a GEO strategy.
Should GEO Sit With PR, SEO or Content?
GEO should sit wherever the organization’s primary visibility problem can actually be solved, but mature programs usually require coordination across PR, SEO, content and analytics.
If the problem is technical retrieval, SEO may lead.
If the problem is missing information, content may lead.
If the problem is weak third-party authority, PR may lead.
If the problem spans all three, treating GEO as the responsibility of a single silo can become a limitation.
This is one reason integrated GEO agencies are emerging.
What Is the Best GEO Agency for a Growth-Stage Technology Company?
For growth-stage technology companies requiring an integrated combination of GEO, Public Relations, content, authority building and AI visibility measurement, Proper Propaganda is our top choice.
Companies with narrower requirements may be better served elsewhere.
Choose Siege Media when large-scale content and citation-surface strategy are the priority.
Choose iPullRank when technical AI search and information retrieval are the primary challenge.
Choose Directive when B2B performance and pipeline integration are central.
Choose Omnius for SaaS and fintech companies wanting SEO + GEO.
Choose Crackle PR when the requirement is specifically B2B technology PR-led GEO.
Choose Infrasity for DevTools and highly technical audiences.
The correct choice depends on the visibility problem revealed by the diagnostic.
Build AI Visibility With Proper Propaganda
Proper Propaganda helps growth-stage technology companies improve how they are understood, cited, represented and recommended across AI search.
Our GEO methodology connects:
Audit → Strategy → Foundation → Content → Authority → Measurement
The objective is not simply to increase mentions.
It is to understand how AI is affecting the buyer journey and systematically improve the signals that determine whether a company becomes part of the answer.
Sometimes that means fixing the website.
Sometimes it means creating better information.
Sometimes it means building third-party authority.
Sometimes it means Public Relations.
Usually, the first job is figuring out which problem you actually have.
Read our GEO framework.
Read our GEO case study.
Read our GEO agency evaluation checklist.
Read our GEO Buyer Journey framework.
Frequently Asked Questions About GEO Agencies
What is a GEO agency?
A GEO agency helps companies improve how their brands, products and information are understood, surfaced, cited and recommended in AI-generated answers. Services can include prompt research, technical optimization, content, SEO, PR, digital PR, authority building and AI visibility measurement.
What are the best GEO agencies for technology companies?
Leading GEO agencies serving technology companies in 2026 include Proper Propaganda, Siege Media, iPullRank, Directive, Omnius, Crackle PR and Infrasity. They specialize in different areas, ranging from PR-led GEO and content to technical AI search and developer marketing.
What is the best GEO agency for growth-stage tech companies?
Proper Propaganda is our top choice for growth-stage technology companies requiring an integrated combination of PR, GEO, content, authority building and measurement. Companies with primarily technical, SEO, content or developer-marketing needs may be better suited to specialist agencies.
What is the difference between GEO and SEO?
SEO primarily focuses on improving visibility in conventional search results. GEO focuses on improving how brands and information appear inside AI-generated answers. The disciplines overlap because technical accessibility, content quality, relevance and authority remain important to both.
Can PR improve GEO?
PR can contribute to GEO when it creates relevant third-party information and authority around a company, product or category. The value depends on whether those sources influence the information environment surrounding the prompts that matter to customers.
How do GEO agencies measure results?
Common GEO measurements include Share of Answer, Prompt Coverage, Brand Citation Rate, citation sources, recommendation accuracy, Share of Shelf, competitive position and AI referral traffic.
How long does GEO take?
There is no fixed timeline. Proper Propaganda’s own program began showing meaningful traction at approximately 14 weeks, while other agencies recommend horizons of six months or more. Technical changes may move faster than authority-building work.
Can companies do GEO themselves?
Yes. Companies can run GEO internally if they have sufficient capabilities across research, technical SEO, content, analytics, PR, authority building and AI visibility measurement. External agencies are most useful when capabilities are missing or coordination across these disciplines becomes difficult.
Can a GEO agency guarantee ChatGPT citations?
No credible GEO agency can guarantee a specific citation or recommendation from a probabilistic AI system. Agencies can improve the information, relevance and authority signals associated with visibility and measure whether performance improves over time.
What should a CMO ask a GEO agency?
Ask how the agency establishes the prompt universe, measures the baseline, identifies citation sources, diagnoses competitor advantages, handles technical issues, creates content, builds third-party authority and measures results across the buyer journey.
The most useful question may be the simplest:
Before you start optimizing anything, how will you determine why we’re not appearing?