Blog | Public Relations for Technology Companies

Jul 20

Black-and-white cover image of a disappointed man wearing a dunce cap while sitting in the corner, symbolizing the costly mistakes companies make when submitting IFA Innovation Awards applications, including poor category selection, weak evidence, and rushed submissions.

How to Submit Your IFA Innovation Awards Entry Without Costly Mistakes

By Lindsay Davis IFA

PART 3 of a three part series on the IFA Innovation Awards By the time you're uploading documents to the IFA Innovation Awards portal, the product should already be defined, the evidence assembled, and the story refined. Your job is no longer to convince the judges that the product is…

Jul 20

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IFA 2025 Design Awards "Meet the Judges" cover featuring members of the IFA Innovation Awards judging panel, illustrating a guide on how to build a stronger IFA Innovation Awards submission using customer-focused storytelling, technical evidence, photography, video, and clear product positioning.

How to Write a Winning IFA Innovation Awards Submission

By Lindsay Davis IFA

PART 2 of a three part series on the IFA Innovation Awards Understanding the judging criteria is only half the challenge. The next step is translating those criteria into an application that makes your product impossible to misunderstand. The strongest submissions don't try to impress judges with marketing language. They…

Jul 19

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IFA Innovation Award trophy representing excellence in consumer technology innovation, featured in a guide explaining how to write a winning IFA Innovation Awards submission and understand the judging criteria.

How the IFA Innovation Awards Judges Evaluate Your Product

By Lindsay Davis IFA

PART 1 of a three part series on the IFA Innovation Awards Winning an IFA Innovation Award does not guarantee commercial success. It can, however, become one of the strongest credibility signals a consumer technology brand earns before the exhibition begins. What Are the IFA Innovation Awards? The IFA Innovation…

Jul 16

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Black-and-white image of Pinocchio with an exaggerated long wooden nose, symbolizing misinformation and myths about Generative Engine Optimization (GEO). The image illustrates a blog analyzing 15,900 AI-generated answers across five large language models, challenging common assumptions about AI citations, owned media, content freshness, and listicle performance.

What 15,900 AI Answers Taught Us About GEO Myths

By Jackson Wightman GEO

Your lived experience and your data beat headlines and aggregate numbers every time. Especially when it comes to Generative Engine Optimization. Because so many thought leaders are selling GEO 101 courses, custom GPTs, or consulting services, they need to sound definite. As though a realm that’s 18 to 20 months…

Jul 16

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Black GEO rocket launching above clouds, representing the LAUNCH Framework for consumer tech product launches and the role of PR, earned media, content, product reviews, search, and Generative Engine Optimization in building sustained visibility.

How to Launch a Consumer Tech Product: A Complete PR Guide

By Lindsay Davis AI & Search (GEO), Tech Launch

A practical framework for building the narrative, earning useful coverage, working with creators, and increasing visibility across search and AI platforms. Introduction A consumer tech product launch used to have a fairly recognizable shape. Write a press release. Brief a handful of technology journalists. Send review units. Coordinate the announcement…

Jul 16

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Overhead illustration of a laptop surrounded by interconnected media kit assets, including a press release, product fact sheet, company background, technical specifications, pricing, product photography, lifestyle images, product video, executive biographies, headshots, customer use cases, testing information, research, and media contact details. The image represents a centralized consumer tech launch media kit that helps journalists, reviewers, creators, and AI systems quickly access accurate product information and publication-ready assets.

What Should Be Included in a Consumer Tech Launch Media Kit?

By Lindsay Davis Tech Launch

A well-built media kit reduces the amount of work required for journalists, reviewers, and creators to understand a product and cover it accurately. The reality is most people covering consumer technology are working under pressure. They may be testing several products, filing against a deadline, or updating a buying guide…

Jul 12

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Black-and-white image of a man shielding his eyes from bright light, illustrating how real-world GEO data can challenge assumptions about AI recency bias and content freshness.

Ignore the noise and the intelligentsia

By Jackson Wightman AI & Search (GEO), GEO

“The content AI cites has a short life. You need to constantly refresh it because LLMs have a recency bias,” said every PR and GEO maestro out there. And they even have data. Reams and reams of it from big-ass sample sizes. I am not here to argue with extensive…

Jul 11

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Leading PR Firms for Building Brand Visibility Across AI Search

By Lindsay Davis AI & Search (GEO)

We compared PR firms that are helping brands increase visibility across ChatGPT, Gemini, Perplexity, and Google AI search. Brand discovery is vastly different from what it once was. For decades, companies relied on search engines, media coverage, advertising, and word of mouth to build visibility. Today, consumers are increasingly asking…

Jul 08

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Top PR & GEO Agencies in 2026

By Lindsay Davis AI & Search (GEO)

The agencies helping brands earn media coverage and AI visibility Public relations is ever evolving, but not more than lately. For decades, the goal of PR was to generate awareness through trusted media coverage. Today, that same coverage influences something much bigger: how brands are discovered, cited, and recommended by…

Jul 07

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Wirecutter's "The Perfect Gift for Everyone on Your List" editorial gift guide, illustrating how expert-tested listicles combine comparisons, recommendations, and structured evaluations to create AI-citable content that supports buying decisions and recommendation prompts.

How to Build Listicles That AI Systems Cite, Surface, and Recommend

By Lindsay Davis AI & Search (GEO)

Fewer tactics in GEO generate more debate than the self-promoting listicle. Some see it as gaming the system, others see it as smart positioning. Either way, they are becoming increasingly common, and when done correctly, AI systems cite them beyond a recency term and gobble them up like Pacman on…