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Jan 07

Tailor made…by Twitter

By Jackson Wightman Uncategorized No Comments

In June 2013, Twitter announced plans to launch an experimental retargeting program. Moving forward with the idea, the social media site has launched a new advertising platform ‘Tailored Audiences’ that allows businesses to target ads on Twitter at users who have also visited their websites. Facebook, too, has tasted success…

Dec 19

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Social Media’s Influence on B2B IT Purchases

By Jackson Wightman Uncategorized No Comments

According to a report by Starcom MediaVest Group and Mashwork, social media is playing a key role in IT purchases. The study, ‘B2B Technology Decision Journey,’ analyses social media conversations among 500 business and IT decision-makers. The study segmented various stages of the technology-purchase cycle from awareness to post-purchase and…

Dec 16

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In praise of vertical silos for content marketing

By Jackson Wightman Uncategorized No Comments

A silo stands alone and is used to deliver a specific task. In business and marketing, "silo" usually has a negative connotation in that it suggests a lack of integration. Silos can create split personalities – which, goes the logic, no brand can afford. However, neat and crisp as it…

Dec 11

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6 B2B content marketing trends

By Jackson Wightman Uncategorized One Comment

A report from The Content Marketing Institute, titled ‘B2B Benchmarks, Budgets, and 2014 Trends–North America’, shows that more and more marketers are adopting content marketing strategies to improve ROI, generate leads and connect with prospects. Even though content marketing is relatively incipient, it has taken strides to success. Listed here…

Dec 06

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Trends in B2B Lead Generation

By Jackson Wightman Uncategorized No Comments

Lead generation IS the game. Not likes, not retweets, not stroked egos. So, where are things at with B2B marketers and the quest to generate leads? Let 's have a look. A survey conducted by IDG’s B2B Technology Marketing Community on LinkedIn identified the following interesting facts about lead generation.…

Dec 04

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6 mobile marketing and advertising trends to watch out for in 2014

By Jackson Wightman Uncategorized No Comments

According to AdAge Mobile Fact Pack, mobile advertising grew over 75% in 2013. Mobile marketing is no longer just another emerging channel – along with social media, it has now become integral to every online marketer’s strategy. The rise of mobile marketing can be attributed to several factors, not least…

Dec 03

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B2B Marketing and Google Hangouts: A Match Made in Heaven?

By Jackson Wightman Uncategorized No Comments

As a B2B marketer you shouldn't ignore Google Hangouts. Doing so means you're likely losing out on valuable opportunities to connect with clients and prospects. Here are just some of the benefits of Google Hangouts. Fresh content: Hangouts provide content that can be repurposed. Recordings can be synced to Youtube…

Dec 02

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Big picture B2B content marketing trends

By Jackson Wightman Uncategorized No Comments

B2B firms have embraced content marketing big time in 2013 A report by MarketingProfs and the Content Marketing Institute highlights some important findings: Nearly 93% of B2B marketers have incorporated content marketing into their overall marketing strategy. About 73% of these firms confirmed that they were creating more content today…

Nov 21

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Inbound marketing essentials: the elements of a killer case study

By Jackson Wightman Uncategorized No Comments

Case studies are essential to inbound marketing, especially for B2B firms. A case story is like a detective story. You have to keep readers hooked as the plot develops and then wow them with a solution. This being said, a good case study is more than just a description with…

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Tailor made…by Twitter

Social Media’s Influence on B2B IT Purchases

In praise of vertical silos for content marketing

6 B2B content marketing trends

Trends in B2B Lead Generation

6 mobile marketing and advertising trends to watch out for in 2014

B2B Marketing and Google Hangouts: A Match Made in Heaven?

Big picture B2B content marketing trends

Inbound marketing essentials: the elements of a killer case study

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AGENCY

WORK

CLIENTS

POLITBURO

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CONTACT

CONTACT

Interested in talking about how we can spread your propaganda far and wide? We’d love to help you alter the existing order, defeat the armies of darkness and foment revolution.

Email us at info@properpropaganda.net You can also call us at

MONTREAL

(514) 605 9255

VANCOUVER

(778) 858 2595

Email us at info@properpropaganda.net
You can also call us at