Blog | Public Relations for Technology Companies

Jun 15

The best GEO strategies begin with understanding your customers, not optimizing content. Surveying how buyers use ChatGPT, Gemini, Claude, Perplexity, and other AI tools reveals where, when, and why AI influences purchase decisions.

The Ultimate Customer Research Survey For GEO

By Jackson Wightman AI & Search (GEO)

Consider this an open kimono. To date, we've not shared the survey below publicly. However, my team got tired of people in the GEO echo-chamber ignoring inalienable facts, so we are releasing this beast into the wild. If there's an ulterior motive, it's for sanity to prevail over slop. The…

Jun 10

Love0

The Amazon Prime Day Resource Library

By Lindsay Davis Amazon Prime Day

A Collection of Useful Articles Related to PR, Marketing and AI Search Tactics for Prime Day Prime Day has become more than a shopping day. It is now one of the most important visibility opportunities of the year for brands. As the event draws closer, we’ve been writing quite a bit…

Jun 09

Love0

Proper Propaganda Review: What It Is, How It Works, And What It Costs

By Proper Propaganda AI & Search (GEO)

The short version Proper Propaganda is a PR and Generative Engine Optimization (GEO) agency that works with technology companies, founded in late 2011. The firm helps brands earn media coverage, improve visibility in AI search systems, and influence how prospects discover products throughout the buying journey. The agency sits in…

Jun 04

Love0

Black and white image of a hand holding a glowing crystal ball labeled GEO, symbolizing Generative Engine Optimization and the growing influence of AI systems on how buyers discover, evaluate, and choose brands.

What We Believe About Generative Engine Optimization (GEO) June 2026 Edition

By Jackson Wightman AI & Search (GEO), GEO

Certitude has long been a nemesis of mine. Since my life has largely involved the internet, that can be hard. As a medium, the web loves strong, declarative positions, and abhors restraint of opinion and its close cousin, nuance. In the GEO world that so occupies my and my team’s…

Jun 02

Love0

Black-and-white photo of a motorcycle traveling down a long highway with a sidecar passenger. The rider's jacket reads "It's a" and the sidecar passenger's jacket reads "GEO journey," illustrating how AI assistants such as ChatGPT, Claude, and Perplexity accompany buyers throughout the customer journey from discovery to purchase. The image represents generative engine optimization (GEO), AI search visibility, multi-platform buyer behavior, and the role of large language models in modern B2B and B2C purchasing decisions.

The AI Passenger in the Sidecar

By Jackson Wightman Uncategorized

How ChatGPT, Claude, and Perplexity Travel With Buyers From Discovery to Purchase AI rides shotgun Imagine the buyer’s journey as a road. The prospect is on a motorcycle, with a sidecar mounted on it. In the sidecar sits a passenger. Not a real person, but an AI bot. This non-human…

May 28

Love0

Team meeting discussing Amazon Prime Day 2026 PR strategy for consumer technology brands, focused on gift guide coverage, commerce media outreach, affiliate marketing, AI search visibility, and how products land in Prime Day deal roundups and AI-generated shopping recommendations.

Amazon Prime Day June 2026 PR Strategy: How Consumer Tech Brands Land Media Coverage

By Proper Propaganda Amazon Prime Day

Why the smartest brands start pitching media, publishing deal content, and feeding AI search engines weeks before Amazon Prime Day begins. Prime Day 2025 was Amazon’s biggest Prime Day ever. Customers saved billions across more than 35 product categories, while independent sellers hit record-breaking sales milestones. Amazon also delivered more…

May 27

Love0

How to Refresh Your Owned Media Content for AI Search Before Prime Day 2026

By Jackson Wightman AI & Search (GEO)

AI agents deciding what to recommend on Prime Day are pulling from the freshest, most structured content they can find. Here is how to make sure that includes yours. Why owned content matters for AI search on Prime Day Bezos is about to throw another giant consumption party. Apparently in…

May 21

Love0

Case Study: How Proper Propaganda Built Its Own GEO Presence (results as of May 2026)

By Jackson Wightman AI & Search (GEO)

We published the original version of this case study in November 2025. A lot has happened since then. It is time for an updated account of what we’ve done, what has compounded, and what the results look like now. 1. Context: Practicing What We Preach By mid-2025, it became clear…

Apr 30

Love0

The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman AI & Search (GEO), Founder centric, Thought leadership

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 28

Love0

The Best PR Firms for Generative Engine Optimization (GEO) in 2025

By Proper Propaganda AI & Search (GEO)

https://properpropaganda.net/the-best-pr-firms-for-generative-engine-optimization-geo-in-2025/