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Independent research

Jul 30
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Black-and-white composite of a U.S. hundred-dollar bill overlaid with an American flag, symbolizing the relationship between the U.S. economy, consumer spending, retail behavior, and the market dynamics that shape consumer technology brand success in the United States.

Why American Retail Habits Are the Edge U.S. Tech Brands Keep Leaving on the Table

By Independent research, PR Strategy
Quick answer Chinese consumer tech brands entering the U.S. market tend to over-invest in Amazon and their own direct-to-consumer (DTC) websites. China-based sellers already account for roughly half of all third-party listings on Amazon's U.S. marketplace, according to Marketplace Pulse, and brands including Shein and Anker have built much of…
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Jul 29
Love0
Hands reviewing consumer research charts and survey data illustrating U.S. consumer trust, technology purchasing behavior, and manufacturing perceptions.

Why U.S. Consumers Still Hesitate on Chinese Technology: New Research for Consumer Tech Brands in 2026

By Independent research, PR Strategy
A data-driven look at how origin, trust, and transparency shape U.S. tech purchasing decisions, and how domestic consumer tech companies can turn that hesitation into competitive advantage. 65.7% of U.S. consumers name China as their top country of concern when it comes to where tech products are manufactured, more than…
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