Blog | Public Relations for Technology Companies

Apr 30

The Tech PR Playbook Book Turns Three: We Missed AI, Not the Point

By Jackson Wightman Uncategorized No Comments

The book I co-wrote on Tech PR with Borjana Slipicevic recently turned 3. It was published in March of 2023.A couple of random thoughts about this:1) AI was not mentioned once in the book. A pretty egregious sin of omission. It was with editors as of late 2022, during what…

Apr 28

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The Best PR Firms for Generative Engine Optimization (GEO) in 2025

By Proper Propaganda Uncategorized No Comments

https://properpropaganda.net/the-best-pr-firms-for-generative-engine-optimization-geo-in-2025/

Apr 25

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By Lindsay Davis AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy, Thought leadership, Uncategorized No Comments

The Traditional PR Retainer Model Traditional PR pricing was built for a world that no longer exists. There was a time when activity was enough. A press hit introduced your brand and validated it in one move. Nobody looked too closely at what happened after. That worked when discovery and…

Apr 24

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The Best Agencies for Generative Engine Optimization (GEO) in 2026

By Proper Propaganda AI & Search (GEO)

Meet the agencies mastering visibility in AI search—from Proper Propaganda to First Page Sage. Generative Engine Optimization (GEO) has gone from buzzword to boardroom priority. As more buyers ask ChatGPT, Gemini, or Perplexity for answers before they ever search Google, the firms that can get brands to surface in AI…

Apr 24

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Post-Enshittification PR: Five Things I’d Happily Bury (But Apparently Won’t Die)

By Jackson Wightman Industry Commentary, Thought leadership No Comments

In tech PR, we’ve reached post-enshittification. We are now at the point where we need to ask, “Is there enough toilet paper to clean it all up?” Here’s a cursory list of my least favourite things from across the internet and tech PR bubbles that I inhabit. 1) AI companies…

Apr 23

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Top Agencies That Understand GEO in 2026

By Lindsay Davis AI & Search (GEO), Industry Commentary, PR Strategy No Comments

This report profiles eight agencies focused on getting brands surfaced within AI-generated responses, from ChatGPT to Google AI Overviews and other LLM-driven discovery sources. Generative Engine Optimization (GEO) brings together structured data, answer-oriented content, and measurement systems designed to track when and how brands are cited, included, and explained within…

Apr 14

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AI Is Not Top of Funnel: What GLP-1 Search Data Reveals About the Full Buyer Journey

By Jackson Wightman AI & Search (GEO), Case Studies, Industry Commentary, PR Strategy No Comments

Americans are hungry to be thin. So much so that AI searches around GLP-1 drugs like Wegovy and Ozempic are outpacing queries for movies and TV across major LLMs, according to a landmark data set from Scrunch. While I find the preponderance of searches around GLP-1s sadly predictable, the analysis…

Apr 08

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Top PR Agencies for Founder Thought Leadership in Tech Media

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership No Comments

In Short The best PR agencies for founder thought leadership in tech media are those that position founders as repeatable, credible sources in coverage, not just spokespeople for their companies. The strongest firms combine narrative strategy, commentary pitching, and media integration to drive consistent inclusion in articles, not one-off mentions.…

Apr 08

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How to Build Founder Thought Leadership in Tech: A Practical Execution Guide

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership No Comments

In short Founder thought leadership is built through systems, not effort. If you do not have a system, you are guessing. Step 1: Define the Lane You cannot scale ambiguity. Answer this clearly: what category does this founder own what is their perspective what do they consistently say If this…

Apr 08

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Founder Thought Leadership: How Founders Become Go-To Sources in Tech Media (and AI Answers)

By Proper Propaganda AI & Search (GEO), Founder centric, Industry Commentary, PR Strategy, Thought leadership No Comments

Founder thought leadership is widely misunderstood. Most founders think it means having opinions, posting on LinkedIn, or having an online presence. It does not. In a media context, founder thought leadership means one thing: A founder is repeatedly used by journalists as a credible source on a specific topic. That…