Blog | Public Relations for Technology Companies

Sep 03

Consumer tech team reacting to a PR mistake during a product launch

Common PR Mistakes Consumer Tech Brands Make (and how to avoid them)

By Lindsay Davis PR Strategy

Consumer tech PR looks relatively straightforward from the outside. Build a good product. Write a press release. Send it to tech journalists. Get reviews and coverage. Anyone who has actually launched a consumer technology product knows it rarely works that way. Journalists receive more products, pitches and announcements than they…

Sep 02

Love0

How Long Does It Take for a Consumer Tech Brand to Appear in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

A consumer technology brand can sometimes see early movement in AI search visibility within three to four months. More reliable and defensible results usually take six to nine months. A mature GEO program can take 12 months or longer. Those are useful planning benchmarks, but they are not guarantees. The…

Sep 02

Love0

Tech PR team developing a PR and content strategy for AI search visibility and GEO.

How Do You Optimize PR and Content for AI Search Visibility?

By Lindsay Davis AI & Search (GEO), GEO, Uncategorized

Optimizing PR and content for AI search visibility means making your brand easy for AI systems to understand while building credible third-party evidence that supports what you say about your products. For consumer technology brands, this requires work across your website, content, technical structure, earned media, reviews, citations and other…

Sep 02

Love0

Why Doesn’t My Tech Brand Show Up in AI Search Results?

By Lindsay Davis AI & Search (GEO), GEO

Ask ChatGPT, Gemini or another AI platform to recommend the best products in almost any consumer technology category and you’ll probably see the same handful of brands appearing again and again. If your competitors are there and you aren’t, there is a reason. Figuring out that reason is where a…

Aug 31

Love0

Fitness creator being filmed in a professional studio, illustrating influencer marketing ROI for consumer tech brands across content, engagement and sales.

The ROI of Influencer Marketing for Consumer Tech Brands: What to Measure and Why

By Lindsay Davis Influencer Marketing No Comments

Influencer marketing can generate sales. For consumer technology companies, that is only part of its value. A good creator campaign can introduce a product, demonstrate how it works, generate reviews and comparisons, provide independent validation and drive affiliate revenue. It can also increase the amount of credible third-party information available…

Aug 31

Love0

Consumer photographing an architectural interior with a smartphone, representing how PR and influencer marketing work together to drive consumer tech discovery and purchasing decisions.

How PR and Influencer Marketing Work Together for Consumer Tech Brands

By Lindsay Davis Influencer Marketing

PR and influencer marketing are often treated as separate channels. For consumer technology brands, that rarely makes sense. A customer researching a new e-bike, keyboard, robot vacuum, wearable, camera or piece of smart-home technology may encounter the product through a YouTube creator, read a review from a technology publication, watch…

Aug 31

Love0

Consumer using a smartphone, representing how consumer tech brands find the right influencers based on audience fit, category relevance and purchasing influence.

How to Find the Right Influencers for Your Consumer Tech Product: A PR Agency’s Playbook

By Lindsay Davis Influencer Marketing

Finding influencers is easy. Finding influencers who can actually influence people to buy your technology product is much harder. There are databases containing hundreds of millions of creators. You can search by location, follower count, engagement rate, audience demographics and interests and produce a list of potential partners in minutes.…

Aug 24

Love0

CES media relations and PR strategy for getting press coverage at CES 2027 through booths, media showcases, creator partnerships, private events and media meetings.

CES Media Relations: 5 Ways to Get Media Coverage at CES With or Without a Booth

By Jackson Wightman Uncategorized No Comments

You’re VP of comms, or CMO, at a consumer tech company and starting to think about CES. You have a few goals to hit in Vegas one being how your company can maximize its media coverage on event. It’s a big decision with a real spend and serious consequences if…

Aug 11

Love0

Modern tech startup office representing the best PR agencies for tech startups in 2026 and the role of PR in building visibility and growth.

Best PR Agencies for Tech Startups in 2026 (Reviewed & Compared)

By Lindsay Davis Tech Launch No Comments

Last Modified: August 11, 2026 Choosing the right PR agency is one of the highest-leverage communications decisions a technology startup can make. A strong product is not enough. Tech startups also need credibility with journalists, investors, customers, retailers, partners, and increasingly the AI systems people use to research companies and…

Aug 10

Love0

Man thinking about how Generative Engine Optimization works and how to measure GEO using AI visibility, citations, Share of Answer and buyer journey metrics.

How GEO Works: A Framework for Generative Engine Optimization and Measurement

By Lindsay Davis AI & Search (GEO), GEO

Generative Engine Optimization (GEO) is the process of improving how a brand is understood, cited, recommended and represented by AI systems. A complete GEO program combines customer research, technical optimization, content, authority building and measurement. Our framework breaks that process into six phases: Audit, Strategy, Foundation, Content, Authority and Measurement.…