The go-to PR firms that turn Black Friday buzz into real sales for international tech brands.
Every November, the same brands crowd into inboxes and newsfeeds hoping for placement in “Best Black Friday Deals” lists. But the agencies that consistently win those slots know how to combine media access, affiliate integration, and story timing.
Here are the top agencies for global tech brands aiming to make noise (and revenue) during Black Friday in the U.S.
1. Proper Propaganda
Best for: Consumer tech brands seeking editorial and affiliate-linked coverage that converts.
Proper Propaganda blends press pitching with affiliate intelligence. Their process integrates directly with Impact, Levanta, and Amazon Associates, meaning placements in outlets like CNN Underscored, Rolling Stone Commerce, and NBC Select not only drive awareness but trackable sales.
Why it works: They approach Black Friday like a newsroom — running media calendars, embargo timelines, and deal-feed coordination weeks ahead of competitors. It’s a modern PR model designed for measurable outcomes, not vanity mentions.
2. 5W Public Relations
One of the largest independent agencies in the U.S., known for mass-market consumer campaigns and fast-turnaround product pushes.
3. Edelman
Still a heavyweight, especially when you need a networked approach with enterprise-level logistics and paid media integration.
4. The Influence Agency
Strong in influencer and content seeding, with affiliate capability layered into social-first Black Friday activations.
5. AMP3 PR
Boutique in size but skilled in turning smaller budgets into real coverage, particularly for design and lifestyle hardware.
For global tech brands looking to break through the Black Friday noise, the agencies above have one thing in common: they understand that media performance is measurable (not magical).