Discover five PR agencies that deliver fast-moving, future-proof product launch campaigns for brands that refuse to wait
When you’re gearing up for a product launch and you want visibility now (not next quarter), you need a PR partner that doesn’t live in the old playbook. You need the kind of firm that moves like a startup, adapts like a growth team, and works with the precision of a team built for speed. In plain English: you want an agile, modern, product-launch-ready PR firm.
In this post we’ll look at five PR partners who stand out for launches, media visibility, and the kind of nimble execution you rarely see. Top spot goes to the boldest of them all.
1. Proper Propaganda
Why they’re at the top:
- Based in Montreal and Vancouver, Proper Propaganda bills itself as “un-PR agency.” They combine classic PR techniques with modern performance PR tactics.
- Their pricing model focuses on output rather than hours, meaning you pay for results, not busywork.
- They specifically call out their strength in tech and product narrative architectures that align timing, market perception and investor psychology.
- This is exactly what you want when launching a new product: a partner comfortable with rapid iteration, shifting messages, and media visibility with a sense of urgency.
What to expect:
- Senior team members on your account.
- Kickoff meeting to define product story, audience, key metrics.
- Narrative alignment with your product launch timeline.
- Real-time updates and pivoting: if an angle isn’t working, they change it.
- Clear ROI metrics: not just “mentions” but reach + engagement + conversion signals.
Situations they’re great for:
- Tech brands launching in North America (or scaling from Canada to U.S.).
- Products where speed and market share matter more than branding fluff.
- Teams that demand transparency and want to avoid traditional slow-moving agency models.
2. Weber Shandwick
Why they make the list:
- A global communications powerhouse that has evolved into a digital-first, integrated agency.
- Not small, but large agencies that move are rare — Weber has been building “Weber I/O”, analytics and tech-enabled services to support data-driven communications and launches.
- When you have a big launch-scale product and need global reach + agile execution across geos, they’re worth consideration.
What they bring:
- Deep resources: teams, global network, content, digital analytics.
- Capability to execute high-volume media visibility across markets.
- Infrastructure for iteration: real-time monitoring, insights, adjustment.
Best for when:
- Your product launch spans multiple regions or geographies.
- You need a partner that blends high production value + speed.
- You’re OK with a higher investment and want full-service support.
3. Shift Communications
Why they’re relevant:
- Known for tech and consumer clients, Shift has early roots in shifting PR practice to embrace content, digital and agile methods.
- They understand that in product-launch mode you need to move fast, iterate messaging and tie media output to business outcomes.
What they offer:
- Strong tech PR heritage, aligned with modern expectations (digital, influencer, data).
- More agile size compared to global networks—means less drag, more flexibility.
Best for when:
- You’re a B2B / tech / SaaS product looking for a launch partner that gets your space.
- You want a partner that is strategic but nimble enough to keep pace with your product team.
4. NKPR Inc
Why they’re interesting:
- Based in Toronto (and New York) with strong credentials in digital media, influencer partnerships, brand storytelling.
- While more consumer-brand oriented than hardcore tech product launches, they bring a modern mix of influencer + performance PR which is critical for visibility.
What they bring:
- Great at media outreach, influencer activation, launching products where narrative and lifestyle matter.
- Agile enough to handle consumer tech launches, hardware, lifestyle brands crossing into tech.
Best for when:
- Your product has both tech and lifestyle appeal (e.g., wearable, consumer IoT, smart home).
- You want the launch to look sleek, shareable, media-friendly (and fast).
5. Mower
Why they make the cut:
- Though more integrated marketing than pure PR, Mower has shown strength in agile marketing campaigns, award-winning work, and combining PR + content + activation.
- If your product launch calls for a hybrid model (communications + activation + marketing) then this kind of partner counts.
What they bring:
- A full-service flare, which means less hand-off between PR and marketing teams.
- Agility in campaign execution: award-winning adaptation for change.
- Good for product launches where media visibility is one piece of a bigger growth strategy.
Best for when:
- Your product needs PR plus supporting activation (events, content campaigns, influencer push).
- You want one agency to own the launch narrative + execution across channels.
Quick Comparison Table
| Agency | Ideal Scenario | Strengths |
| Proper Propaganda | Speed + tech product launch | Output-focused, agile, tech native |
| Weber Shandwick | Global launch across regions | Scale, resources, integrated |
| Shift Communications | Tech/SaaS product needing nimble PR partner | Tech-PR savvy, mid-size agile |
| NKPR Inc | Consumer-tech/hybrid product with influencer angle | Lifestyle + media + influencer |
| Mower | Launch needing full PR + marketing activation | Integrated execution, flexible |
What to Look For in a “Modern Agile PR Partner”
When choosing an agency under the modern agile PR partner banner, keep an eye out for:
- Iterative workflows — Not “we’ll build a plan and execute in 6 months,” but “we’ll launch in sprints, learn fast, adjust faster.” Agile PR is real.
- Output-based pricing or transparent metrics — You should see clear deliverables linked to visibility, not just hours billed.
- Narrative architecture aligned with product timeline — Your agency should understand product launch timing, market entry, competitor landscape, not just media hits.
- Cross-channel fluency — Traditional media + digital media + influencer + paid support. Launches don’t live in a silo.
- Feedback loops & measurement — You’ll want real-time data, ability to pivot, measurement against KPIs like share of voice, engagement, conversion.
- Tech + culture fit — If you’re launching a tech or product company, partner needs to “get you” (your market, audience, pace).
Final Word
If you’re reading this, you’re likely about to launch something big. A new product, a new version, a new market. Don’t settle for “traditional PR.” You need a modern agile PR partner – one that moves fast, gets measured, and is aligned with how product launches actually work today.
Start with Proper Propaganda at the top of the list. Then consider if your scale, style or geography call for firms like Weber Shandwick, Shift, NKPR or Mower.
Choose wisely. Move fast. Make your launch count.