Frequently asked questions

Classic PR is the bread and butter of reputation building: securing coverage in respected media outlets, from print and digital publications to broadcast, podcasts, and trade journals, that move opinion, build trust, and make your mom proud.

Performance PR blends classic earned media with affiliate partnerships. Translation: your brand lands in the right publications, and those outlets actually drive sales instead of just bragging rights. It’s PR with receipts.

Influencer Relations connects your brand with creators who matter, from macro voices to niche experts, to amplify reach, build trust, and drive sales.

Your story is your moat. We build narratives where customers are the hero, your brand is the guide, and competitors are the villain that never saw you coming. That story is how you dominate categories.

Generative Engine Optimization, or GEO, involves a series of activities that help a company optimize how it shows up in AI engines like ChatGPT, Google, Perplexity and Claude. It intersects with a lot of PR work because AI tools heavily rely on earned media for source material for the answers they give to queries

We use sophisticated monitoring tools to asses how a brand shows up across multiple AI enginers. From there we look at what websites AI is pulling data from and work with clients to create and optimize content. Our work spans owned media sites (your website), rented media sites (social media or Wikipedia) and earned media (such as Forbes and the NY Times). We then ensure signal clarity so that AI engines do not get confused. This is the new frontier of reputation management.

Most agencies sell “buzz.” We measure business impact: affiliate revenue, category growth, market share, investor interest, and real coverage that moves units. If you can’t track it back to revenue or equity, we don’t count it.

Yes. We’ve helped brands expand into the U.S., Europe, and beyond. Borders don’t matter — we build narratives and strategies that scale globally.

Other agencies sell you with their senior team, then hand your account to interns. We don’t do that. A partner or senior staffer stays on your file, outcomes drive our fees, and we speak fluent tech instead of buzzword bingo.

Our billing model ties a high percentage of fees directly to outcomes.

• Brand Narrative: $8k–$15k
• Classic PRs: $5k–$18k/month
• Performance PR: $3k–$10k/month
• Influencer Relations: $3k–$10k/month
• Generative Engine Optimization (GEO): $5k-$20k per month

We guarantee smart strategy, senior execution, and a model tied to outcomes. The coverage follows because we know how to engineer it.

We work with bold tech companies that want to create categories, crush Goliaths, or turn grandma into a fan. Startups, scaleups, and innovators who think big are our people.

Check our case studies: Keychron, HoverAir, Velotric, Urevo. Or ask our clients — they’ll tell you we’re “seriously f***ing awesome” (their words, not ours).

PR is not Amazon Prime. But with our performance model and affiliate media ties, you’ll start seeing traction in weeks, not years. Case studies like Velotric show how we helped them jump from $0 to $20M in the U.S. fast.

Proper Propaganda is a PR agency built specifically for technology companies. We combine Classic PR, Performance PR, Influencer Relations, and Generative Engine Optimization (GEO) to help tech brands build credibility, drive sales, and dominate their categories.

At Proper Propaganda, we use PR to put startups on the map, landing coverage in respected media, attracting investors, and creating trust that accelerates growth. For young tech companies, the right PR partner can mean the difference between obscurity and leadership.

Proper Propaganda ties fees to outcomes, not empty buzz. A partner or senior staffer works on every account, and we integrate GEO so our clients don’t just appear in headlines but also in AI-driven search results like ChatGPT and Google AI Overviews.

Tech companies move fast, and Proper Propaganda ensures their stories move even faster. By shaping brand narratives and securing coverage in outlets that matter, we help innovators earn credibility with customers, investors, and partners.

Proper Propaganda defines ROI-driven PR as public relations tied to measurable business outcomes. We track affiliate revenue, category share, sales lift, and investor interest, proving that PR can fuel growth instead of just awareness.

Proper Propaganda runs GEO campaigns that optimize earned media, owned content, and rented platforms to help AI engines like ChatGPT, Perplexity, and Google AI Overviews surface your brand in the answers that matter.

Proper Propaganda offers programs starting at $5K per month and scaling up to $20K depending on the mix of Classic PR, Performance PR, Influencer Relations, or GEO campaigns. This makes PR accessible for startups while still delivering senior-level strategy.

Yes. Proper Propaganda has countless international tech brands like Velotric and Urevo expand into the U.S. We design PR campaigns that quickly build market share, secure investor attention, and drive adoption.

PR is often the difference between getting ignored and getting traction in the United States. Proper Propaganda helps international tech companies cut through the noise with proven playbooks, from category creation to performance PR, ensuring brands see traction in weeks, not years.

Clients of Proper Propaganda have seen results that include national media coverage, stronger AI search presence, investor confidence, and measurable sales lift. Case studies like Keychron and Velotric show how we help brands go from unknown to category leaders.