We’ve been writing a lot about CES of late (sorry for no doubt annoying a bunch of you with our incessant bombardment).
Given the nature of the show, we thought it might be good to do a kind of library / resource type post with relevant links to content that might help you if you have questions about the show or are new to it. What follows is a simple index of our best CES content. We have organized it by topic.
Get at us if you are curious to chat in Vegas. We will be all over the show.
1) Start Here: CES language, context, and orientation
The CES Glossary: Terms Every Exec, Founder, Marketer, and PR Lead Should Know Before Vegas
A CES Survival Guide: 12 Years of Hard-Earned Lessons From the World’s Most Punishing Trade Show
2) Media Showcases: Pepcom, ShowStoppers, CES Unveiled
Top 3 CES 2026 Media Events That Actually Get Your Brand Noticed
3) Don’t screw it up: common PR mistakes at CES
5 PR MISTAKES TO AVOID AT CES 2026
4) Retail and buyers
4 types of retail buyers you might meet at CES (and what they care about)
5) Awards:
How to Submit Your Product to the CES Innovation Awards (and Actually Stand a Chance)**
How to Weaponize a CES Innovation Award for Growth
6) Strategy: how to win before CES even begins
Forget the Booth: CES Wins Happen Off the Floor
The Best CES PR Move Most Brands Overlook
7) Execution: standing out on-site
How to Stand Out at CES: 7 Tactics for Exhibitors
8) After the show: how to get value out of at-show media coverage
How can you get the most out of your CES media coverage?
Hope the content is useful. Have a great show and please get in touch via info@properpropaganda.net, or book some time if you want to meet in Vegas.